The able and patient hands of artisans shape wood, piece after piece, at their work stations; in the air you can smell the sweet perfume of the raw material which harks back to carpentry workshops of long ago. This is the atmosphere you can find at Giorgetti factories, the company founded in 1898 in Meda, Brianza, as an artisan woodworking laboratory.
Today Giorgetti is one of the top-quality industries in Italian design with collections of chairs/armchairs, tables, bookcases, furniture, beds and accessories designed by some of the most renowned project designers, from Carlo Colombo to Massimo Scolari, from Laura Silvestrini to the Chinese-French duo Design MVW, to name but a few.
Collaborations with designers, which began at the end of the 80s, gave Giorgetti the chance to create functional, contemporary pieces with an unmistakeable style, integrating the highest artisanship with woodworking tradition, a long-time characteristic of the company, with the use of sophisticated tooling machinery and the most modern product technologies.
The innovative machinery used in producing the Giorgetti collections allows the wood to be shaped while respecting the nature of the wood, as well as guaranteeing an absolute precision in the details. Add to this the irreplaceable work of the artisans and you have Giorgetti products that possess the allure of unique handmade pieces.
An attentive search for and adequate conservation of the raw materials, and in particular of solid wood, such as maple, ebony, beech, walnut and the exotic pau ferro, has always been a synonym of quality for Giorgetti. Once the wood has arrived at the company, selected according to quality and provenance, it is put into drying machines so that it reaches the optimum condition to be processed and to last over time.
With a remarkable ability and artistic sensitivity, the wood is worked and brought to life by the able and expert Giorgetti artisans who combine it with other quality materials such as stone, glass, leather and metal. Contemporary matches which do not belie the origins of the company as well as exalting the beauty and purity of the wood.
The versatility of wood, thanks to its solidity and lightness, strength and flexibility, lets the designers create functional, comfortable and timeless furniture. These objects are appreciated all over the world for their style and quality which characterize the international vocation of the company. Giorgetti was already exporting semi-finished pieces to the United States in the Twenties and has been exporting its collections all over the world since the Sixties.
From design to production, Giorgetti takes pride in the fact that its creative and productive processes are exclusively Italian, so they can use the brand “Made and manufactured in Italy”. A choice which allows the entire production process to be checked with respect for the environment as well as guaranteeing the creation of long-lasting furniture.
The same care Giorgetti takes in the production of its furniture is offered to its clients in the Giorgetti Atelier, a conceptual space where the classic showroom has been replaced with a reproduction of an elegant home environment, furnished with Giorgetti pieces. In this way the company depicts a piece of real life, where all the design elements come together. The Giorgetti Atelier, besides representing a sensorial experience, inviting the public into Giorgetti’s world on a privileged stage, an intimate and domestic one, is a place where the company can design interiors which are in line with contemporary life styles. The first Giorgetti Atelier was opened in 2011 in Milan in a 500 square metre apartment in a building in via Serbelloni. Giorgetti Ateliers were then opened in Mumbai, Cologne, Antwerp, Singapore, Saint Petersburg and Kiev.
From a domestic scale to a large one, Giorgetti also has a contract service, the main objective being to supply clients with comfortable, elegant and original solutions. These are ad hoc projects which can give character and a strong sense of design to hotels, restaurants and exhibition areas.
Giorgetti’s excellence can be seen in the ability to match iconic pieces, such as the Spring desk chair, with springs of course, designed by Massimo Scolari in 1992, the Zeno writing desk, again designed by Scolari in 1994 and the Progetti chair line designed by the Giorgetti Research Centre in 1987, with contemporary pieces such as those presented at the latest Furniture Trade Fair in Milan. Among these, the wing chair Eva and the multifunctional piece of furniture Town by Carlo Colombo and the unique Move rocking armchair of Rossella Pugliatti.
