DITRE ITALIA

Designwear.
Personal style should be a projection of life itself, and the same goes for the allure of an apartment. It benefits from the wealth of carefully chosen and well-loved possessions, seductive colours and personal touches in every room. The complex weave of infinite temptations is what moves and inspires our innovative way of presenting the company and its style. It is about privileging taste. Our exclusive taste.

40 years. Art becomes history.
Each product tells the story of 40 years of history, tied to artisan upholstery tradition, created by the De Marchi brothers in 1976 in San Martino di Colle Umberto. Their workshop became an increasingly tight ship and, in response to demand for a customised product, it grew into an important manufacturing company. In addition to its business acumen, DiTre Italia confirms, year on year, its aptitude for detail and its artisan skill that make its collections stand out. The story of our past is what distinguishes our today.

Our values.
DiTre Italia is a company about people. We listen, share and experiment. Our products are born from a spirit which is the cornerstone of our business, built up by passionate figures that create more than just objects; they create products to enjoy and surfaces to touch. The sofa is an experience, a journey through a lifestyle that draws us in and never comes to an end. Our curiosity and experience feed a desire to continue on our way in this unique adventure.

Man and technology.
Our entire production cycle is kept under constant control by man, from the woodwork to cutting the leather and packaging the end product. Every stage in the production of our sofas features artisan techniques that respect our attention to detail, and use of technology like electronic cutting – but the manual skill and eye of a human is what commands and oversees our production process. DiTre Italia brings together tradition and technology, artisan skill and industrialisation. All Made in Italy.

Pure quality.
We manufacture high-quality products, respecting the strictest of regulations in terms of raw material supplies and the production cycle; this is why we only use first-choice leather and cutting-edge technology. Quality features in every stage of the cycle, in line with the criteria for creating a truly excellent product.

Leather couture.
Using leather in your living room is a cosmetic choice. Leather is a noble material and has a feel and look like no other. This is why we treat this raw material using natural, ecological processes, and with the same
care that we take with our own skin. Only by doing so can we guarantee maximum comfort and high quality for our products.

The textile atelier.
The world of upholstery is tied to textiles, as part of a continuous wearable experience. Wearable design is a model that combines taste, tailoring, quality and Italianness. We are the voice of stylish design, of natural materials such as linen, and of colours and patterns that paint a different picture for each and every one of our customers. DiTre Italia, Pure Designwear.

Product vision.
DiTre Italia has started on a journey based on its own personal language, with its own strong identity. Those who value our company are not simply buying exclusive items, they are, perhaps even without realising it, embracing a way of life and a vision of the world. Designwear is the new model transforming the product nto something desirable, with the aim of expressing a stylistic choice that is not tied to fashions but rather is coordinated with a pure form of style.

Quality and sustainability.
Our idea of quality is not about gleaming luxury or importance, but about passion and the art of production. Making sofas, beds and furnishings means providing wellbeing and practicality, respecting a new code of conduct for manufacturing, which seeks out a better way of doing things. A method which does not pollute the air, the earth and nature. The quest for comfort also imperceptibly involves our company spirit, which cares for the values that are essential to providing a quality Italian product, manufactured at an Italian facility.

Where we are.
Our collections can be found in over 70 different countries. A world of diverse cultures appreciates our design and has chosen us as partners. Alongside our marketing efforts, there are also the fundamental elements of product culture that make us stand out. Retail management, training, customer service, store experience: these are what help the whole sales network to speak the same language. We want to convey, and conquer the market with, a story that speaks of products and style, but also of business decisions that suit our dealers and audience. They are our target, but also our source of inspiration in creating this new prototype.

Shopping experience.
We want to transform the simple act of making a purchase into a unique and personal experience. Our products “live” inside our display spaces, as the stars of the show when it comes to taste, all coordinated thanks to a shared presentational language that communicates our distinctive style and values.

Showroom.
We believe that the shop is a platform for showing and conveying our unique quality to the public, bringing sensuality and pure style to the stage. DiTre provides all of the necessary tools for designing the showroom, offering a structured portfolio of items to support the display.

Abacus.
Sticker with Logo, light box, metal frame, Our objects’ program builds himself progressively and allows the view of the logo in every situation.

DiTre Italia Concept store.
This space dedicated entirely to the company is a vehicle for communicating the expressive force of our product, its language and its style. We have developed a concept that works with colours and textures
suited to different locations. Resins and textured surfaces in neutral shades bring a third dimension to the space, putting the product in the spotlight and allowing different products to be displayed in continuous rotation. As a real atelier, the Concept Store serves as the perfect platform for a truly unique purchasing experience. DiTre Italia paves the way for Designwear and Total Outfit product work, concepts which indicate our desire to express ourselves organically, but most importantly with a full range of support tools and an organised, punctual service for dealers.