Campeggi is one of the first convertible furniture producers in the world. From 1959 he’s producing sofas that become beds. Since 1968 he started to produce multifunctional objects. Known for its communication strategy and design, Campeggi is described through its brand (Unimark), its catalogues (Italo Lupi together with Steven Guarnaccia), its head-office (Guido Canali) and in particular through its products (Denis Santachiara, Vico Magistretti, Giulio Manzoni, Lorenzo Damiani, Giovanni Levanti, and the younger ones Sakura Adachi, Adrien Rovero, Philippe Malouin, Matali Crasset, Tobias Fraenzel, Paolo Mperatori, Emanuele Magini, YOY Naoki Ono + Yuuki Yamamoto). Many different shapes connected by a “fil rouge” which defines the company’s image and its identity. Design movement, as well as being the collection’s figure, has become the brand’s mission able to experiment, change and turn into something without becoming anything other than itself. This is the way the transformation performance is applied to new typologies. It is open to change and functional hybrids, it is structured with new technologies and sophisticated mechanisms that enables transformation with simple gestures, and allows the humble objects from the closet to be reclaimed.