Stories by Atelier Areti

VIENNA DESIGN WEEK is Austria’s largest design festival. After the 10th anniversary last year the festival now celebrates its 11th edition. VIENNA DESIGN WEEK defines design as an essential part of the cultural production. The festival shows that design shapes our material culture, our every-day life and our world as consumers. Simultaneously, it influences our lifestyles and most fundamentally our aesthetic senses and judgements. In autumn we are therefore looking forward to a great number of different events throughout Vienna. There will be new, surprising and ground-breaking aspects to be discovered in our product culture. A first programme preview promises an exciting festival edition 2017.

Looking, now more than ever, for ways of adding value to its products, there’s a renaissance of craft-based thinking within design manufacturing taking place. Where better to see this trend presented and discussed than in Milan’s leading design quarter, Brera, which has long been the cradle of artistic expression and craftsmanship?