Take five: inside the Minotti Pavilion in Milan

For Minotti, the occasion of Salone del Mobile.Milano calls for a reimagining of the Minotti Pavilion, a place where design and architecture synergise into an immersive storytelling experience. This year, for the display of the 2025 Collection, the 4,800 sqm exhibition path set over two levels was divided into five distinct living concepts that set the scene for five new product families by five different designers.

Spaces that speak of beauty

Stepping into the Minotti Pavilion, built of warm Tanganika walnut and coarse-grained optical white stucco, an aesthetic journey defined by materials, light, greenery and artworks begins. Each room evoked Minotti’s modern elegance reinterpreted in a contemporary key, yet also offered its own unique sensibility, communicating diverse possibilities for residential and hospitality spaces.

The idea was to create an immersive space that blends continuity and tradition with innovation, evoking different feelings and showcasing unique interpretations of today's living, indoors and outdoors.

A journey of influence

The Coupé seating system by Giampiero Tagliaferri inspired an interior where Californian modernism meets 70s Italian design. GamFratesi’s Vivienne seating system thrived in a timeless contemporary space of decorative elements and layered materials. While a rationalist modern space with textured surfaces of Iranian travertine, oxidised steel and glazed tiles complemented the personality of Riley’s seating configurations by Hannes Peer.

Brazilian modernism informed the setting for Marcio Kogan / Studio MK27’s Bézier seating system, while the Saki collection by Nendo set the tone for a welcoming lounge with lacquered surfaces.

Interiors were enriched by masterpieces from the Tornabuoni Arte collection, a renowned Florentine gallery, in an exclusive partnership born out of a shared appreciation for Italian cultural excellence. Tornabuoni’s expertise in 20th-century Italian art brought depth and authenticity to the exhibition space, elevating the entire display to a dialogue between design and art.

Image credits:

Photography by Paola Pansini, styling by Martina Lucatelli, courtesy of Minotti

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