Wuhan Wushang Mall Cinema 9f

With the advancement of technology, movie screening in cinemas has been digitalized, piles of film reels are no longer stacked up in screening rooms. In the old days, films are stored in film reels, movies are screened in cinemas by running reels in projectors. The designers adopted the rotating motion of the reels as the theme of this cinema, captured and portrayed in an impactful and modernistic movie-viewing environment.

As the audience enter the lobby, they will be struck by round plates arranged all across the ceiling. Film reels are portrayed as huge round plates with 2.8 meter diameter, which are linked carefully by designers, jointly form an enormous and powerful ceiling feature. These plates are arranged to overlap each other closely, and are placed in various heights. The wood pattern and the lighting effect together create an illusion that these plates are constantly moving, echoing the motion of rotating film reels in projectors. The plates are aluminium panels painted with wood patterns, where the wood pattern enhances the 3D effect and adds texture to the flat aluminium panels.

The designers adopted earth tone as the main color scheme for this project, creating a mild and warm atmosphere in the lobby. Stones in 2 different shades of brown are used on the floor, these long stone stripes align with the round plate ceiling feature, the darker stones imitate shadows these plates cast on the floor. The linear floor pattern also fosters the illusion of rotating round plates in the ceiling feature, resulting in a dynamic atmosphere in the lobby.

The plates next to the ticket counter descends to the ground, not only does it add variety to the ceiling feature, but also becomes part of the decoration inthis area, acting as a screen to subtly separate the ticket counter from the rest of the lobby. The stone counters at the concession area are specially designed with smooth edges, matching with the fluid outline of film reels.

Before the movie begins, audience can relax themselves at the rest area, take a seat and enjoy some snacks. The ceiling feature in the lobby extends all the way to the rest area. Earth tone is also adopted in the rest area, sofas and coffee tables are in dark green, presenting a sense of elegance and calmness.Apart from the comfortable big sofas, the designers have also placed stools at the rest area, customers can group the stools and tables according to their needs and gather with their family or friends. Loose furniture in the rest area are round and have smooth edges, echoing with the round plates in the ceiling feature. Similar to the cinema lobby, copper colored stripes are hung on the ceiling. Together with darker stone stripes on the floor, these linear decorations echo with the ceiling feature to enhance the motion of the round plates.

The theme of film reels is also evident in auditoriums. The ceiling and walls are all covered with small brown discs made from sound absorbing panels, echoing with the ceiling feature in the lobby. The discs seem to be flying towards the audience from everywhere, creating a sense of speed and excitement. Pattern on the carpet merges the 2 main elements of the lobby design, simple lines outline the ceiling feature and stone floor. The chairs and carpets are in 2 shades of brown and green, creating a sense of consistency in the color scheme of the cinema.

Hubei Xiang Sheng Yin Xing Entertainment Management Co., Ltd.

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