Case Study - Betec Licht. How to sell a product specific item

Betec Licht, German lighting brand, developed a brand specific product: a lamp to illuminate the inside of the famous USM shelving system. The question was: how to sell the product effectively, showing its function and making the client understanding it at first look.

We re-created the product in 3D and made a set of great merchandising images that enable Betec Licht to convey, to their customers, the purpose, and the beauty of this product.

Architonic Digital Studio