Irony Tree

Maurizio Peregalli was born 1951 in Varese. In 1984 he funded ZEUS with a group of friends and is now art director and CEO. Since ever he has a deeply minimalistic approach to design. Tireless investigator and researcher of new materials, twisting and shaking uses of industrial-type elements. Since 1980 he collaborates with several companies, including Giorgio Armani, Replay, Furla and Giglio Palermo for which he designs, plans and carries out fashion boutiques in Italy and abroad. For years he has been promoter of exhibitions and cultural events, giving new designers, artisans and young producers worldwide a chance to display their prototypes, to meet and to make themselves known.