W2020 chair

As Designer and founder of ID AID, Sven von Boetticher is working at the intersection of design, strategy, and research. Founded in Stuttgart in 2011, ID AID is an independent design studio that develops innovative concepts, products and strategies for national and international companies and brands. Intense dialogue with our customers, profound research and market observations, as well as the daily encounters with technology and trends, form the basis of our work. Sven von Boetticher has surrounded himself with an expert team of designers, supported by an interdisciplinary network of specialists, ensuring the long-term success of our customers. With a team-oriented work ethic and an open corporate culture, there is enough room left for creative ideas to flourish. Designing products as we know how, providing brand consultation and strategic planning, our approach involves customer proximity, discretion and independence. In the process, we remain focussed on target group requirements and production processes, developing archetypal product solutions and authentic brand communication concepts. At the end of the day, passion and innovation go hand-in-hand with quality and sustainability. In this spirit, our cooperation with renowned companies has resulted in award-winning projects and products, uncompromising in their design and impressive in their consistency and scope.