


Platform Tray
Architonic ID: 1504745
Einführungsjahr: 2017
The Platform Tray fuses the function of Scandinavian design with Japanese artisanry to form a stackable tray with a multitude of uses.
MATERIAL
Tray in ABS. Insert in laminated oak veneer.
COLOR
Dark Red
DIMENSIONS
H 7,2 cm / Ø 30 cm
H 2.75” / Ø 11.75”
Konzept
Fusing the beauty and function intrinsic to Scandinavian design with the methodologies of Japanese artisanry is Platform Tray by Hecht & Colin, a stackable tray with a multitude of uses. Platform Tray evolves the resourcefulness of Scandinavian design, where objects are not only beautifully practical but also add a new dimension to the atmosphere of a space. Functioning as a practical tray to carry items from one room to another, Platform Tray also serves as a raised stationary platform for displaying your essential objects. Whether holding vases and candlesticks on a windowsill, subtly placed on a desk as a holder for keys, phones and coins, or used to carry objects from the kitchen counter to the dining table, Platform Tray serves a variety of needs. The collision of functions is mirrored in the design’s use of materials: Moulded plastic is juxtaposed with a removable oak veneer disc, allowing for the tray to seamlessly blend into any space or interior. The stocky legs of the tray’s underside replace the traditional tray lip, makes lifting easy and elevates the tray while ensuring that it nestles snugly into additional Platform Trays for a stacked composition.
SAM HECHT & KIM COLIN ON THE DESIGN
“We wanted to design an object that gave more from less; a product with duality that incorporates the idea of Scandinavian design by involving functionality on different levels. The Platform Tray acts as a small platform, akin to a table on legs yet it can also be picked up and used as a tray or stacked with additional Platform Trays.”
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United Kingdom
Industrial Facility is a design office formed by designer Sam Hecht and architect Kim Colin in 2002. The studio follows a rigorous path of investigation and analysis in its work. Its belief is in the importance of design as a means of simplifying our lives in an inspirational way. Sam Hecht is probably best known for his contribution to the development of technically demanding projects for Muji, for which he has produced over 50 products and where he is currently Design Advisor for Europe. Other recent collaborations include the ‘Twice’ clock and ‘Once’ watch for Lexon France, the FlexLamp for Droog and the ‘Equipment’ project for Whirlpool (2004). For Epson Japan he has produced a DVD/LCD projector (2004) and the third generation Picturemate printer (2006), both of which have been awarded a G-mark from Japan, and an IF Gold Award from Germany. In total, Hecht and Industrial Facility have earned themselves over 30 design awards in the past few years.