Mogg

MOGG was born from the desire of its founder, the architect Nicola Galbiati.

With a long experience in the world of furniture and design, the architect starts from where he had stopped. Art director but also skilled in framing it into a pragmatic view of business, always with the commitment and thin transverse pleasure to look forward. Curious by nature, he is fascinated from the understanding and the ahead of the times. The research is the true engine of its work, then the skill and knowledge in the field complete its expertise.

MOGG srl is a furniture company, which opens its doors at the Salone del Mobile in Milan 2012.

MObili (furniture) OGGetti (objects)

Graphic cuts opposed to curved lines, warm materials combined with those cold, dynamism and versatility characterize the production.

Objects soloists, families of complements, intense shades and soft shapes, all elements of strong character who know how to make their mark, with a marked propensity to become iconic, with a strong connotation of the details that make them distinctive.

Slogan, democratic design, stylish looks but open to all. Materials and finishes lift the shot. A minimalist design, but not too much, basic and without frills. The naturalness is the hallmark of Mogg when everything is studied in detail.

Today Mogg is distributed all around the world by the support of 25 agents.

UNLIMITED DESIGN | is our motto (keyword, core concept, essence) our manifesto , a play on words to describe (to identify,to describe), a meeting point between art and design. A place where it is possible to find a middle ground between handmade and industrial, tradition and ongoing research, limited and mass produced.

Mogg has a playful and curious soul yet a well defined (precise, distinct) identity that is always seeking new ways to surprise our customers (public) and also itself. We are always looking for partners who share through their works, views and dreams our love for a new and contemporary concept of living.

We think that a fresh and new approach is essential to break away from the dull, boring, trite reality which is the current proposal of most of the furniture industry. We will spare no effort to come up with a truly remarkable, awe inspiring collection that stands out of the crowd.

Moog is known for its unforgettable and distinctive creations, accessories and pieces. Every item combines aesthetic, emotion and functionality to furnish with taste and style spaces and environments both classical and contemporary.

Our selection ranges from a cozy padded pouf to a small metal table, from metal and glass shelves to pieces in solid wood. Each and everyone features a contemporary style able to satisfy the request of a diverse yet cultured clientele thanks to our ability our ability to grasp very different tastes, needs and sensitivities.

The result is a product that is exclusive in its design yet inclusive in its price. unique not because it is produced in a limited number of pieces but because it's different from everything that it's currently on the market.

Mogg's home does not forget the past, it opens up to new relationships and dynamics, it is a place of light and a laboratory of ideas. It tells the essence and identity of the brand.

It doesn’t show itself on the street, it announces itself with a small and decadent guardroom with discrete signs, but the experience that is lived inside immediately transmits the corporate mood and a bold creativity.

A familiar and very welcoming place where architecture, design and interior design meet in an innovative dimension, with the style and philosophy of Mogg.

The building is a typical element of the past, reproposed in a new guise and blends perfectly with the contemporaneity of the collection. The ideal exhibition place.

To welcome a quiet courtyard with a small garden and some old-fashioned plant with a vaguely retro flavor on which the large entrance window opens. Once the threshold is crossed, a part of the showroom immediately appears, a sort of living area that then continues and develops on the first floor where the double-height ceiling, the mezzanine and a fully glazed wall make it dynamic and very scenic.

Here the spaces tighten and widen thanks to two-color technical net fabric as curtains in warm colors that create light divisions between the various settings with a light weight effect.

Yellow is the dominant color, with its soft and precious light, punctuated here and there by notes of a warm gray that envelops the walls and ceilings of the whole building. Some typical details of the Lombard farmhouse are deliberately left behind and are an integral part of the whole. Elegant and fluid, the overall effect shows a freshness that is one of the characteristics of the brand.

The gaze on things is always original and conscious, the knowledge of techniques and materials is deep. Each element of Mogg from furniture to objects, expresses a new energy through the reworking of traditional references and the comparison of visual languages of contemporaneity. Metals and lacquers are combined with natural materials. The linear, clean and simple shapes allude to a precise and recognizable style, to a secret luxury to be discovered, to details that mark the differences.

Three levels of a total of 1000 square meters, where offices, warehouse and assembly department, quality control and packaging coexist, moved between scenographies of real housing solutions; It is partly an old Lombard farmhouse and partly a large loft lit by tall windows that overlook the adjacent park.

It is an important space, but not monumental, unusual and different from the common industrial buildings of the area. MOGG has rethought it in full respect of the context in which it is inserted and reflects the idea of a project in continuous evolution.