Diabla

DIABLA is the new business venture backed by Gandia Blasco Group, which holds almost 80 years of experience in national and international contemporary design markets. DIABLA’s collections are developed with the support, resources and knowledge that its parent company has acquired over the years in terms of design philosophy, production and business development.

DIABLA has its own online store at www.diablaoutdoor.com, where you can purchase products directly, aside from the usual Gandia Blasco Group points of sale, mono-brand stores and distributors worldwide.


PHILOSOPHY
DIABLA designs have a casual, original and creative style; they suggest new formulas to enjoy life outdoors in any environment and at any time of the year. It is a brand with an inspiring attitude that offers creative suggestions to create stylish spaces. Daring and colorful products that not only contribute something new but also are the expression of new lifestyles, through their design and DIABLA’s visual universe. The brand’s communication strategy has been thought in detail and transcends the product, it defines the personality of the youngest brand of the company, focused on a target customer of average purchasing power that resides in small spaces.

DESIGNS FOR A CREATIVE OUTDOOR STYLE
We design creative products to be used out in the open, with style: furniture and accessories for small or large spaces, aimed at a target customer of average purchasing power through online and offline channels. On the coast, the countryside or the city, we like to enjoy the outdoors year-round.

This includes not only gardens, terraces and courtyards in coastal or country houses, but also urban areas and even public spaces, where you can also enjoy the pleasure of being outdoors.


DESIGNERS WITH DIABLA ATTITUDE
Enjoy the outdoors. DIABLA seeks to promote an open and spontaneous attitude towards the outdoors, suggesting formulas to enjoy the outdoors year-round as well as producing items designed by creatives of any type and nationality.
"We love spending a day in the park!"
Delving into new proposals for designs and lifestyles is a very important part of DIABLA's DNA and business culture.

DESIGNS THAT SEDUCE THE EYE AND THE MIND
DIABLA pays particular attention to designs that are original, fun, innovative and even shocking. But it is not enough to design anything with the sole purpose of surprise. DIABLA is excited by designs that go out of the norm conscientiously and intelligently, bringing something new and fresh. The brand’s tendency to draw outside the lines makes its image and its products peculiar, but not extravagant. In fact, DIABLA seeks to seduce without fireworks, through ideas and details, where the true signs of style reside.


AWARDS
Since its launch, DIABLA's designs have been awarded in several national and international competitions.

2018 NYCxDESIGN AWARD to TOUFFU by Manel Jimenez and Violeta Alcaide for DIABLA.
2018 Ibero-American Biennial Design Award to VALENTINA by Alejandra Gandia-Blasco for DIABLA.
2019 DNA PARIS DESIGN AWARDS to PLISY by Alejandra Gandia-Blasco for DIABLA.