MANIFESTO
NEW INITIATIVE
Born in december 2012 by five partners and friends all motivated by entrepreneurial experience, managerial competence in the world of design and furniture.
VISION
Contemporary people require the freedom of express themselves in the art of living and edit their own spaces. We aim to stimulate their imagination and fulfill their ambitions trough quality design.
GOALS
• Help facilitate Architects, interior designer to furnishing their projects layout.
• Offer to contractors and dealers new ideas and solution of decor for their professional spaces and working areas.
• Show to private customers how is stimulant and easy to get out from the conventional decor solutions.
MISSION
Provide inspirations and improve aspirations,
by the followers and consumers of design, through an innovative business model and approach.
BRAND ESSENCE
BRAND NAME
Design You Edit, three words one concept! A call to action that stimulates our audience to interact with our products to edit their spaces based on their taste. But also a call to edit the product the way you wish.
BRAND PERSONALITY
The perfect balance between freedom and excitement.
BRAND VALUES
Open mind, contemporary, innovative, easy to access, useful, functional.
BRAND POSITIONING
Born to inspire people and to stimulate all those who loves the idea of editing their space with innovative designer furniture.
