MANIFESTO

NEW INITIATIVE

Born in december 2012 by five partners and friends all motivated by entrepreneurial experience, managerial competence in the world of design and furniture.

VISION

Contemporary people require the freedom of express themselves in the art of living and edit their own spaces. We aim to stimulate their imagination and fulfill their ambitions trough quality design.

GOALS

• Help facilitate Architects, interior designer to furnishing their projects layout.

• Offer to contractors and dealers new ideas and solution of decor for their professional spaces and working areas.

• Show to private customers how is stimulant and easy to get out from the conventional decor solutions.

MISSION

Provide inspirations and improve aspirations,

by the followers and consumers of design, through an innovative business model and approach.

BRAND ESSENCE

BRAND NAME

Design You Edit, three words one concept! A call to action that stimulates our audience to interact with our products to edit their spaces based on their taste. But also a call to edit the product the way you wish.

BRAND PERSONALITY

The perfect balance between freedom and excitement.

BRAND VALUES

Open mind, contemporary, innovative, easy to access, useful, functional.

BRAND POSITIONING

Born to inspire people and to stimulate all those who loves the idea of editing their space with innovative designer furniture.

PRODUCT IDENTITY

CONCEPTION

All of our individual masterpieces are designed both by emerging young designer, both by talented industrial designers and architect.

BIRTHPLACE

What better place for an Italian Industrial Atelier to create a premium quality piece of design?

A craft workshop capable of coupling flexibility and efficiency with innovative technologies dedicated to every stage of production and applied to the various components such as wood, steel, glass, upholstery fabrics and new materials.

DNA

Our collections born with the care of details, the gift of versatility, and the chromosome anti-aging. Born to live in any environment.

MANUFACTURING

The production process and the value chain of suppliers is entrusted to the excellence and experience of craft enterprises located in the Venetian area.

BUSINESS MODEL

product offer:

Design Systems

Accessories & Applications

Furniture

Custom Made

Editability:

Multi elements

Modularity

Tailored made

Different use