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    The X Factor: Grohe

The X Factor: Grohe

The new digital platform GROHE X from Grohe is a comprehensive, immersive online experience that presents architects, trade-professionals and consumers alike with not only information, but innovation and inspiration, too.

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Mareile Morawietz

Deur GROHE en Mareile Morawietz vir

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GROHE

Maart 15, 2021 | 11:00 pm CUT

With the Atrio collection, GROHE combines stylish design with modern demands. Comfort and quality craftsmanship are as natural as intelligent technology

With the Atrio collection, GROHE combines stylish design with modern demands. Comfort and quality craftsmanship are as natural as intelligent technology

The coaching mantra that tells us to think of every crisis as an opportunity is not so easy to implement these days. New digitalisation solutions, however, are seen as particularly promising in this regard, and, according to a Bitkom survey, during the pandemic, half of all companies are pushing ahead with developments in this area. And, with its digital experience hub GROHE X, Grohe is showing how forward-looking approaches can create just such an opportunity.
For the premium manufacturer of fittings and sanitary products, it was already clear when the first wave of the coronavirus hit Europe that major trade fairs such as ISH, the world's leading trade fair for water, heat and air conditioning, would not be taking place as usual. So Grohe began to think about new ways of presenting brand insights and introducing new products to a discerning trade audience.
The Atrio collection is GROHE's answer to the clarity and simplicity of contemporary architecture. The basis of all elements is the elegance and perfection of a circle as a geometric shape

The Atrio collection is GROHE's answer to the clarity and simplicity of contemporary architecture. The basis of all elements is the elegance and perfection of a circle as a geometric shape

What they have developed is much more than just a temporary replacement. It represents a completely new approach with a broad perspective. A unique digital platform, GROHE X offers professionals such as architects, installers, wholesalers and consumers comprehensive information, practical help, inspiration and innovative ways to interact with its products. Just the beginning of a new normal, perhaps.
From mid-March, users of the platform will be able to find a wide range of practical installation videos, useful trend-scouting, forward-looking expert interviews and modern content that sets new standards in innovation. In short, with GROHE X, Grohe is helping to shape the future of the industry.
GROHE X guides architects and planners into the future of bathroom and kitchen design: with innovations, ideas, interviews and many other features that make professionals' work easier

GROHE X guides architects and planners into the future of bathroom and kitchen design: with innovations, ideas, interviews and many other features that make professionals' work easier

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