The Pink Project
The pink revival of New Orleans
In the autumn of 2005 the Lower Ninth Ward, a multi-cultural precinct in the east of New Orleans, was flattened by the force of hurricane Katrina. Today this quarter of the city is an enormous wasteland, with nothing to remind people of the community atmosphere of this historic part of the city.
The Pink Project consists of 150 houses, Photo by Mavis Yorks
The Pink Project consists of 150 houses, Photo by Mavis Yorks
In cooperation with Graft, the Berlin architects, Brad Pitt developed the idea of setting up a temporary township in the main area of the Lower Ninth Ward – a memorial partly to the random destruction of countless homes and partly to the right of the area's residents to their former community.
The installation consists of 150 pink tents, which represent the houses which are still to be built – houses which will only be erected with the aid of financial donations. The forceful reminder of the pink city will not disappear until gradually the provisional pink structures are replaced by real buildings. The less pink appears, the more donations have flowed in – a poetic visual indicator, which reflects the effects of the public's sense of responsibility.
Photo by Ricky Ridecos
The installation consists of 150 pink tents, which represent the houses which are still to be built – houses which will only be erected with the aid of financial donations. The forceful reminder of the pink city will not disappear until gradually the provisional pink structures are replaced by real buildings. The less pink appears, the more donations have flowed in – a poetic visual indicator, which reflects the effects of the public's sense of responsibility.
Photo by Ricky Ridecos
The Pink Project is an inaugural event for the Make It Right initiative, which was founded by Brad Pitt short time after Hurricane Katrina left the enormous devastation. Make It Right supports the substainable reconstruction of the ruined parts of New Orleans.
Photo by Ricky Ridecos
to the Make It Right website
Photo by Ricky Ridecos
to the Make It Right website
Architonic is looking for a Customer Relations Manager! From 1st July 2009 with professional experience, ideally in the fields of architecture or design. You are a native English speaker or have a perfect command of written and spoken English. With your affinity to the fields of architecture and design and your passion for furniture, you maintain the business relationships with our international, English speaking clients professionally, service-based and with routine. Active customer relations are your daily incentive in your future job at Architonic. You work self-reliant within a team. You have profound knowledge of MS Office applications and are familiar with Mac computers. Please send your CV and covering letter to Daniel Fay. E-Mail: job@architonic.com
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