A targeted product presentation in combination with professional lighting positively effects the disposition to buy. In order to achieve a perfect lighting solution some basic rules have to be observed. Just brightness is not the solution to the problem. It is the perfect symbiosis of wide and close range lighting, different light colour, light emission angle and use of filters that creates a comfortable room atmosphere. Room size, type of goods for sale, customer traffic, target group and last but not least brand identity require customized lighting solutions.
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