A basic whiteboard family with a softer look
I thought about what a “basic” series could be. I worked on the basis of simple round tubes and a prominent classic picture frame for the whiteboard. These were assembled incredibly subtly to give an abstract impression. I worked a great deal on trying to make the elements more abstract in order to make a strong impression.
I also wanted to give the products a softer and more comfortable feel for their users by, for instance, having a textile strap support the structure instead of a more mechanical, rigid brace. Another important detail was for the back to be as attractive as the front since the whiteboards are supposed to be freestanding in the room.
By using a few simple elements and subtle overlaps, I wanted to create something that not only had plenty of character, but also still alluded to simplicity and discreet playfulness.
Product group: Complementary furniture Flip charts
Designer: Christian Halleröd
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