Idea by Snaidero



Designer Pininfarina
Launched in 2000
Architonic id 1255405

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Idea conveys a luxury image with a modern interpretation, inspired by the usual project values. Aesthetic rigour. Understated presence.
The perception of a value destined to last a lifetime while expressing the emerging domestic values. Customisation. Conviviality. Experimentation.

Idea is a seductive combination of design, rationality and excellent materials, for an uncompromising balance between shapes and technology.
A new expression of purism returns, which remains true to its main characteristic of doing away with any element that may somehow divert the attention from the message being sent, minimising the amount of colours, shapes, lines and structures used. A message that talks about order, austerity, simplicity and aesthetic purism.

Technology remains ‘‘easy’’, concealed in small details like the lighting integrated on the shelving and under the wall units, which perfectly light up the entire work area through continuous LED bars.
The equipped areas under the wall units are very refined and feature storage spaces with an aluminium structure, sockets and lighting; they are designed to house small accessories and all the objects we use everyday, such as smartphones, tablets and battery chargers.

Re-interpretation of a classic, with a rational, modern approach, combining rigour and elegance to achieve a design quality that ensures a timeless experience.
This is the ambitious challenge that Snaidero has taken on by redesigning the Idea kitchen, as the first kitchen without handles. Conceived in 1972, Idea immediately proved popular with its elegant, clean-cut design based on the balance of rigorous volumes, between plays on soft, delicate signs.
In the 1980s, architect Michele Sbrogiò, who was awarded the Compasso d’Oro prize in 1987, first redesigned the project by introducing technical and design solutions that were highly innovative at the time, such as the support of base units and wall units on the rack of carrying panels to convey a suspended and used look to the project.

In 2000 Snaidero entrusted the Pininfarina studio with a second restyling. The craftsmanship and elegance of the Pininfarina brand bring new sophistication and refinement to the model, confirming the project's flexibility and enhancing the elegant classic design. In 2000 the project also received the Good Design Award from the Chicago Design Atheneum.

Snaidero and Pininfarina have reinterpreted Idea, which is now more defined, more rigorous and more technological. Keeping up with the times. Idea "softens" this purism by adopting rational materials and surface treatments that are emotional at same time, conveying a strong visual sensation.
The fundamental features of the project remain the precise elegance and contrasts of the volumes, materials and colour, for a lasting sensation of solidity combined with a simple and instantly recognisable style. The great design behind the model persists and actually intensifies, using impressive, rational and specific volumes in every detail, to be freely interpreted according to one's own architectonic aspiration and functionality requirements.

The profile of the tilted door follows and accompanies the one of the work surface with a 45° angle, giving the idea of a strict design contaminating everything at once. The groove runs along the entire perimeter of the kitchen with incredible accuracy and precision.
Light is not forgotten: technological, functional, concealed, but ever present, also in the shelf, framing and enhancing the kitchen. A continuous LED bar has been built into the lower surface of the door finishing.
Subtle and sophisticated colour contrasts give the design a contemporary feel. No excesses, while balancing form and state-of-the-art technology.

Product group: Kitchen systems Fitted kitchens
Designer: Pininfarina

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