Cini&Nils families

THE NEW COMPANY STRUCTURE AT CINI&NILS
A passion for design, a love of creativity and a driving urge to serve a refined audience are the fundamental elements that induced the designers Franco Bettonica and Mario Melocchi to found this company in 1969: the same values that can still be found in today’s new company structure.
In 2012, Mario Melocchi took an extremely unusual step in the annals of Italian entrepreneurialism when he entrusted the company’s leadership to six managers who had already been working with Cini&Nils for years, because in them he saw the future and the possibility to continue the brand’s activities, respecting their traditional values, while at the same time adding technological and stylistic innovation with the potential to face the future.
Luta Bettonica, as President, joint Managing Director and art director, represents both continuity and innovation in the brand’s design, as she had always worked side by side with the two founders, contributing new ideas and new forms; Stefano Poli, joint Managing Director and production manager, has been in the firm for many years, guaranteeing its products’ quality standard and subjecting them to strict tests; Roberto Rossi, joint Managing Director and design manager, guarantees that all Cini&Nils products are truly Made in Italy, by always choosing top-ranking Italian suppliers; Francesca Purchiaroni, joint Managing Director and marketing&communications manager, has set about updating the company’s corporate image, adding a touch of emotion to its previous purely technical approach and introducing 2.0 communication tools and channels; Mauro De Vanna, joint Managing Director and commercial manager, and Alberto Vergani, joint Managing Director and foreign sales manager, are applying a programme to overhaul the company’s commercial policies that aims to take in new international markets and bring the company closer to the needs of its partners in the distribution chain, ..

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