When I set up SLAMP, in 1994, my aim was to create something new in the Italian design arena: a business that could offer high quality lamps, where an artisan’s eye to detail would meet the excellence of industrial production. Products made with patented and innovative materials, that were going to be unique and immediately recognisable. Thus, after gathering around me some of the greatest international designers, such as Mendini, Cibic, Dalisi, Garro, Munari, the “Slamp Tube” was born in its many graphical versions. Since then SLAMP’s growth has never stopped, so much today it is one of the most representative brand-names in the field of decorative designer lighting; an actual point of reference for anyone wishing to possess a much sought-after, original, exclusive object, yet within everyone’s reach. The success of SLAMP is all in its DNA, which consists of curiosity for new materials and experimentation and trust in one’s instinct but always through futuristic engineering solutions. A perfect marriage between inspiration from the great masters and visionary force, great passion and undeniable skills, that guide my young designers of the Slamp Creative Team beyond the limits of the already seen. Because what matters to SLAMP is to overcome itself. Always.