Serralunga, the leading outdoor furniture company, was founded in Biella in 1825. In reality, the name is the one of the family that has been the creative and entrepreneurial heart of the company for five generations.
It began as a tannery and then moved into leather processing for industrial purposes. The real revolution took place in two later phases: the first, around 1950, with the processing of plastic, the raw material that is still the brand’s features today, and then in the 1980s, with the rotational moulding technique imported from the U.S.A., an innovative technology that allows hollow objects of up to 3,000 litres to be produced.
Serralunga, the first company in Italy, installed a pilot system and began to produce flowerpots, revolutionising a very traditional sector with a large and stylish objects production, thanks to the winning combination of hard wearing and light material.
The first step in this new direction began with the partnership with Paolo Rizzatto, Alberto Meda and Denis Santachiara, three different designers with the same spirit of research and passion for technology.
During the following decade, Marco Serrralunga and Luisa Bocchietto, passionate advocates of the cultural excitement that developed around the Made in Italy Design, began to work with about 20 international designers to produce a collection with spectacular new shapes and uses, which became a reference point and a trend setter in the field.
The collections produced were a combination of unique forms and interpretations, capable to transform a purely functional object like a pot into an extraordinarily decorative furnishing item.
It was only a short step from pots to other outdoor furniture items like chairs, tables and lamps, reinvented to give outdoor spaces like gardens, terraces and swimming pools, but also parks and squares, the same importance as the indoor has. This was the path that led Serralunga in 2010 to ..