In 1998 Laurameroni design collection was just a project, a difficult undertaking, a risky and at the same time irresistible call, but where the main guidelines had already been clearly defined. First of all the firm decision to choose solid wood together with exotic and prestigious wood essences as raw materials to produce high design furnishing objects. In April 2000, thanks to great enthusiasm as well as experience, this trademark became a reality and was presented in worldwide preview on the occasion of the International Furniture Fair in Milan. The projects of this new trademark very soon distinguished themselves by their strong personality, uniqueness and originality; thanks to creativity and inventiveness, they skilfully turned the most linear and simple shapes into works of artistic craftsmanship.
Today Laurameroni design collection represents an innovative reality, which has successfully outlined itsown physiognomy within the crowded world of design; atrademark that proposes solutions for customers who look for furnishings with strong personality, where art and design are perfectly balanced.
Rigorous volumes, perfect proportions, oversized dimensions, originality and care for details as well as for surface treatments characterize Laurameroni's products. The collections “Intarsia”, “Maxima”, “Sculture”, “Orchestra” and “Sottsass Collection” are the result of the collaboration with very famous names in contemporary architecture and design, on whom Laurameroni does not impose the bonds usually required by mass-production. Laurameroni design collection interprets the new requirements of more and more mature, character and refined consumers who look for furnishings distinguished by diversification and uniqueness.