The acceleration of the environmental crisis directly involves economical development. On the one hand, because of the greater consumption of raw materials, on the other hand because of the increase in the emission of pollutants. Additional factors are the shorter utilisation life of goods that quickly become rubbish that must be disposed of, the felling of forests and the greater production and utilisation of synthetic chemical products. The time has come to renew the models that define societies, the concepts of richness and poverty, of space and time, of sharing and selfishness and of growth and degrowth. We are meditating on these topics because we believe mankind is facing an epochal challenge. A challenge that we can win, all of us together. To begin with, let's open a debate on the deepest meaning of design and on its consequences in the perception of reality. In other words, we can ask ourselves whether the ability of a designer should be that of creating something useless for a chosen few or elaborating shapes to combine functionality and style for everyone. A democratic and humanistic concept of design, intended as a tool to simplify everyone's daily life.
Demode doesn't want to be a mere "Made in Italy" brand of furniture that has chosen care for detail, ergonomics, product quality and respect for the environment as the cornerstones of its design philosophy. Rather, it wants to transmit the conviction that it is possible to create a different future by re-elaborating and promoting a new culture.