Alape's brand philosophy: shaping space
Alape, founded in 1896, produces good quality and innovative bathroom equipment products in metal and wood. On a base of different components such as wash-basins, but also complete wash-systems, mirrors and a large furniture range, for private and public use. Alape produces with around 200 employees at two production sites in Goslar. Since 2001, Alape belongs to the Dornbracht group.
For Alape, it's not the individual product, but the individual optimised assortment of products that counts. The object is to raise personal relevance of the range for the commercial representatives and creators. That's just what Alape does by giving more organisation liberty to these groups and gives the directing idea of "Shaping Space", conscient organisation of sectors.
The course of this objective - the strategy - is characterised by the notion of "Enabling". Alape works with the creator, offers him a large range construction with products and services, and they both work in partnership on the different projects.
All Alape products are organised under the same conception principles by the conception partners. Alape calls that "Super- Sampling". A capacity that does not buy in groups helps define a better identity and a larger application of all products. They can in that way be integrated in classic, family, country or even avant-gardist bathrooms.
The conscious organisation of the bathroom sector has tendance to execute laminary works according to the used materials. Here again, Alape, as the world leader of this process, stays loyal to the used "Glassed Steel" - a composite material, flexible and with an excellent quality enamel surface. This material allows a unique precision of the products, and a quality a lot better than traditional ceramic.
In our modern world, it`s impossible to imagine many products being constructed without the use of steel.
For the manufacture of its built-in ..