Established in 1954, Zanotta is one of the recognized leaders in Italian industrial design since ever.
Guided by the insight and wonderful entrepreneurship abilities of the founder, Aurelio Zanotta, starting from the 1960s it won and has held the international spotlight, thanks to its products: these are emblematic from the viewpoint of formal innovation as well as of technological research, aiming at a continuous evolution in the materials quality and in the production processes.
The founding values of the Zanotta identity are accompanied by the capability to intercept the cultural and social changes that affect the culture of living, in homes and work spaces. This peculiar attitude allows the company to implement a constant interpretation of the contemporary taste.
In the late 1980s Aurelio Zanotta gave the following explanation of the success gained by the company: "During the 1950s and 1960s the furniture and furnishing accessories industry was bubbling over with creativity. Some firms which currently are leaders in the industrial design field and have gained international stature were sharp enough then to grasp the crux of the design and manufacturing issue. It was possible to produce both profits and culture, at the same time."
Internationally famed architects and designers have always been called in to create the products. Some of them are: Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, Ettore Sottsass, Joe Colombo, Alessandro Mendini, Andrea Branzi, Carlo Mollino, De Pas-D’Urbino-Lomazzi, Enzo Mari, Bruno Munari, Alfredo Häberli, Roberto Barbieri, Ross Lovegrove, Ludovica+Roberto Palomba, Ora Ïto, Noé Duchaufour Lawrance, Damian Williamson.
Many iconic products became established over the years of the Zanotta history, i.e. from design classics have really become long-sellers pieces.
Today's collection comprises these furniture types: armchairs, sofas, beds, storage units, bookcases, chairs, tables, small tables and furnishing accessories.
Diverse manufacturing technologies are employed. In harmony with the corporate philosophy aimed at R&D, they allow the advanced use of a host of materials, like metals (aluminum alloy, stainless steel, brass, bronze, etc.), plastics, glass, marble, granite, wood, fabrics and leathers.
In 1989 the "Zanotta Edizioni" collection entered the production line; these furnishing objects are close to applied art. Freed from the constraints of mass-production, the collection's articles are “handmade” to a great extent. By harking back to the most significant facets of Italy's artistic craft tradition, they revive and rework disused techniques, like mosaic, inlay and painted decorations. This small-batch and/or numbered and limited edition will augment their value over time.
In 1985 Eleonora Zanotta, the eldest daughter of Aurelio, joined the company, followed in 1998 by her sister Francesca: with her Eleonora will set the guiding philosophy of the company’s art direction.
Over the years Zanotta has opened to new production sceneries, expanding the development and production of furnishing objects for the outdoor use and, more recently, for the contract division. The catalogue has been gradually widen with new collections, becoming one of the most complete ones on the international scene.
Many of Zanotta pieces' forms rise above the triteness of the threadbare expressions or represent creations that have gone against the tide. For these reasons many creations are mentioned in design history books and displayed at the world's major museums (New York's MoMA and Metropolitan Museum, the Paris Centre George Pompidou, the Milan Triennale Design Museum, the London Design Museum, Berlin's Arts and Crafts Museum, the Vitra Design Museum in Weil am Rhein, the Israel Museum in Jerusalem, and so on..).
Zanotta has received legions of prizes for its achievements. They include three Compasso d'Oro awards, respectively: in 1968 for the Guscio hut designed by Roberto Menghi; in 1979 for De Pas-D'Urbino-Lomazzi's Sciangai clothes-stand; and in 1987 for Enzo Mari's Tonietta chair.
Zanotta has backed a multitude of experimental endeavors and cultural undertakings to promote the development and dissemination of concepts tied to the creation of household artifacts. Zanotta attends countless exhibitions and shows every year in the sector of industrial design, art, architecture and fashion. This intense cultural promotion of the collection boosts its manufacture.
The communication of the brand image has always featured in a unique and strong way the Zanotta trademark since its origins, thanks to the cooperation of the most affirmed professionals in the fields of: graphics, photography, video, the cultural and journalistic narrative. From Michele Provinciali in the company’s early years to Alfredo Mastellaro, Michael Loos, Daniele Baroni, Stefania Giarlotta, to Leonardo Sonnoli nowadays. From the first shots by Studio Ballo to the ones taken by Occhiomagico and Adriano Brusaferri; from the videos of the Adart Agency in the 1980s and 1990s to the ones of 3D Produzioni Studio. From the display settings by Joe Colombo and Achille Castiglioni to the booths designed formerly by the BPM Studio and nowadays by Calvi&Brambilla. From the texts by Stefano Casciani, Patrizia Scarzella and Raffaella Poletti to the ones written by Giuliana Zoppis and Beppe Finessi.
For the online communication, Zanotta has been using one dedicated website for years, along with institutional presences in the most popular social media and one newsletter – called Happenings – well read by a wide international audience.
As for now, the monobrand stores are the 3 Zanotta Shops in Milan, New York city and Miami; Zanotta collections are distributed in over sixty countries worldwide.
Product group: Seating Relaxing Tables Storage / Shelving Complementary furniture Beds and bedroom furniture Home office Hallway Office chairs Desks / Workstations Executive Conference / Meeting Lounge area / Waiting room Entrance / Reception Wardrobes Seating / seating systems Multipurpose Gastronomy Garden seating Garden tables Garden lounge Bathroom furniture Bathroom accessories Seating / Relaxing Accessories Living room / Office accessories Display elements
Designer: Jeannette Altherr Atelier Oï Gae Aulenti Raul Barbieri Roberto Barbieri Liisi Beckmann Fabrizio Bertero Max Bill Piero Bottoni Todd Bracher Louise Campbell Achille Castiglioni Pier Giacomo Castiglioni Alik Cavaliere Carlo Colombo Joe Colombo Donato D'Urbino Riccardo Dalisi Jonathan de Pas Fortunato Depero Anna Deplano Alessandro Dubini Noé Duchaufour-Lawrance Emaf Progetti Diana Eugeni Bruno Fattorini Fattorini + Rizzini + Partners Piero Gatti Alfredo Häberli Salvatore Indriolo Willie Landels Gino Levi Montalcini Arik Levy Alberto Lievore Lievore Altherr Molina Mauro Lipparini Paolo Lomazzi Ross Lovegrove Ilaria Maria Marelli Enzo Mari Bernard Marstaller S. Marzoli Dominique Mathieu Alessandro Mendini Manel Molina Carlo Mollino Gabriele Mucchi Bruno Munari Emilio Nanni Ora-Ïto Kensaku Oshiro Paolo Lucidi Giuseppe Pagano Pogatschnig Ludovica Palomba Roberto Palomba Andrea Panto Cesare Paolini Luca Pevere Karim Rashid Prospero Rasulo Frank Rettenbacher Robin Rizzini Garth Roberts Gabriele Rosa Ettore Sottsass, Jr. Superstudio Alexander Taylor Franco Teodoro Giuseppe Terragni Joe Tilson Anna von Schewen Damian Williamson Marco Zanuso Jacopo Zibardi
Via Vittorio Veneto, 57
Nova Milanese (MI)
Phone: +39-0362-49 81
Fax: +39-0362-45 10 38