prooff by SV
Not only did the design harmonize perfectly with the ambitions of the principal, it also proved capable of freeing itself from its origin. In 2003 Jurgen Bey won the prestigious LAI prize (Lensvelt the Architect Interior prize) with his design ‘the Reception Room’ and the Ear-chair can now be admired in a variety of publications. SV Interieurgroep Rotterdam markets the design under the label PROOFF. The chair is the first and future-oriented design of this range of office and project furnishings for progressive businesses.
The new of working
The market for office furnishings is innovating and expanding. While the emphasis in the past was on ergonomically correct furniture within static areas and open offices, the requirement is increasing for new visions and products that harmonize with the workplace of the future. The office is changing very rapidly: communications or meeting one another, conference, collaboration and sharing knowledge has, in addition to the traditional workplace, become much more important “in the office”. There will for this reason be increasing attention for flexible workplaces, variable areas, multifunctional furnishings and characteristic accessories that serve the specific ambitions of companies. Customized furniture coupled specifically to the functionalities required. Research and vision. THE NEW OR DIFFERENT WAY OF WORKING demands creative solutions, surprising scenarios and technical intelligence, both small scale and large scale.
At the initiative of SV Interieurgroep Rotterdam and Studio Jurgen Bey that specific and individual work will be given its own identity. SV will via the furniture label PROOFF function as intermediary between (interior) architects, project consultants and individual product developers. SV provides the know-how, has the expertise for contacts with high-quality industries and will arrange for the intensive guidance of designers with the manufacturing process. Every good design that emerges from this specific assignment will then be further developed for the collection PROOFF. A collection that will be characterized by specific functionalities and unique design. The collection PROOFF will be introduced to the international market step by step.
Target group contemplated: ambitious companies, non-profit institutions, government agencies, project consultants and (interior) architects.
The new of working
The market for office furnishings is innovating and expanding. While the emphasis in the past was on ergonomically correct furniture within static areas and open offices, the requirement is increasing for new visions and products that harmonize with the workplace of the future. The office is changing very rapidly: communications or meeting one another, conference, collaboration and sharing knowledge has, in addition to the traditional workplace, become much more important “in the office”. There will for this reason be increasing attention for flexible workplaces, variable areas, multifunctional furnishings and characteristic accessories that serve the specific ambitions of companies. Customized furniture coupled specifically to the functionalities required. Research and vision. THE NEW OR DIFFERENT WAY OF WORKING demands creative solutions, surprising scenarios and technical intelligence, both small scale and large scale.
At the initiative of SV Interieurgroep Rotterdam and Studio Jurgen Bey that specific and individual work will be given its own identity. SV will via the furniture label PROOFF function as intermediary between (interior) architects, project consultants and individual product developers. SV provides the know-how, has the expertise for contacts with high-quality industries and will arrange for the intensive guidance of designers with the manufacturing process. Every good design that emerges from this specific assignment will then be further developed for the collection PROOFF. A collection that will be characterized by specific functionalities and unique design. The collection PROOFF will be introduced to the international market step by step.
Target group contemplated: ambitious companies, non-profit institutions, government agencies, project consultants and (interior) architects.
