L&Z Profile

L&Z develops simple and straightforward products for contemporary working and living. People work at their kitchen tables and eat at their desks. Things are becoming smaller, more user-friendly and faster, we ourselves are becoming more flexible and spontaneous. The habits of daily life are in a process of radical change, old behaviour patterns are being replaced by new ones. Perception and thinking adjust to this. New working conditions and communication patterns shift the requirements for products whose traditional use always seemed to be self-evident. How can a table, shelf or a book stay plausible? Which new needs can be met?

The goal of L&Z is to develop products which address and adjust to this process in an intelligent way, which are produced efficiently, are sustainable and ergonomic, yet are of high quality and beautiful design. Products that are dedicated to the classical modern principles of functionality and high value, but are contrasted by a hint of irrationality. Practical things, embellished in their final stage of development by a characteristic, emotional note, which strengthens their bond to people. Objects that find mere function, as well as pure decoration unsatisfying.