Milan is bit a like a family relative. You love them, but they also have the capability to be incredibly frustrating.
Milan Design Week has long been a victim of its own success. With an estimated half a million visitors pouring into the Italian city for one week in April, something’s got to give. Whether it’s the infrastructure (think subway systems breaking down, traffic jams and packed pavements), one’s schedule (how late can you feasibly turn up for a meeting?), or the inability to visit everything you planned, stress levels can often head skywards.
Then there’s the politics. With the Salone del Mobile long at odds with the city – not to mention rivalry between the various quarters who constitute the Fuorisalone – it’s long been a bit of a headache.
Which is why Architonic welcomes recent developments. For the first time, the Salone del Mobile has recognised that there’s life beyond the fairgrounds, sitting down with the organisers of the various Fuorisalone districts to discuss the future of Milan Design Week.
The spirit of cooperation continues with the Brera Design District, Zona Tortona and Lambrate-Ventura coordinating their communications, launching for the first time a joint online portal, the rationale being that upping the game across the Fuorisalone board will benefit everyone – and in particular the city of Milan.
That said, there’s still just as much ground to cover during Milan Design Week, which is why you’ll find our trusty Architonic Guide Salone del Mobile and Fuorisalone indispensible for navigating you through the melee. We’ve made an editorial selection of the most important manufacturers and the most important events in the city. Get the guide now and start your Milan planning!
Wherever you go, make sure you visit our Concept Space V, which was selected as winner of a design competition we ran with the Hochschule Luzern. Come and see us in Hall 24, Stand C10.
And because we’ve established a strategic partnership with the Brera Design District, Tortona Around Design and Superstudio Piu, you’ll also you’ll find an Architonic presence in the form of a satellite installation at the Temporary Museum for New Design and at via Tortona 31.
See you in Milan!
Your Architonic Team
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