Gisella Borioli Presents Superstudio’s Temporary Museum for New Design
Describing what Superstudio’s Temporary Museum for New Design has become, in what is now its 5th year, is a bit like tracing the evolution of this sector over the last decade, and along with it society, of which the events staged by Superstudio have always been a mirror. Let’s try to do it with an ABC of creativity.
A for Art, in its contemporary form, an essential component of all the installations and of the route we will follow, which takes us through exhibitions of a museum flavor and through art interactions, with the presence of artists of international standing who have created site-specific avant-garde works that hold a dialogue with the space and with design.
B for Beauty, which underpins all the aesthetic choices made by the Temporary Museum, but is also a cue for the idea of offering a temporary but real and functioning Beauty Salon, in which you can make over your look free of charge with the help of famous hair designers, seated on the armchairs Stefano Giovannoni has designed for Maletti; an initiative carried out in collaboration with L’Oréal.
C for Container, an easy and eclectic element for economic structures, quick to erect and flexible in their use. Three real examples in the courtyard, with the containers of ZAVA, Marshal Office of the Wielkopolska Region and the modular house created by Betina Gomes for Itinerant Structures, plus an exhibition of photographs of examples from various parts of the world in the Basement...