In its 18th year, 100% Design is the commercial cornerstone of the annual London Design Festival. It covers 4 main exhibition areas, plus a section for new talent, designers from other countries, and a full seminar schedule. Among more than 300 exhibitors, the visitors will be able to see the latest collections of, among many; Vitra, Knoll, Casala, Magis, Lammhults, Mafi, Okamura, Gira, Kinnarps and Dare Studio while the highlights of this year’s edition of 100% Design include:
100% Interiors which will focus on the latest trends in furniture, lighting, wall coverings. A must-visit for anyone interested in the latest news in interior design.
100% Office, the first show dedicated to office and workspace design staged as part of the London Design Festival.
100% Kitchens and Bathrooms, also on schedule for the first time, it will focus on the very latest products, materials and trends presented by the leading brands.
100% Eco Design and Build will showcase leading products and concepts, while defining the way in which 100% Design addresses issues affecting residential and commercial build and re-development projects.
Emerging Brands - 100% Design strengthens its commitment to international young designers by creating a dedicated area called Emerging Brands at this year’s event. See the conflicting wallpaper designs of Kirath Ghundoo (surface designer), multi-disciplined industrial designer Arthur Analts creates ‘wow’ shelving, graduate and environmentally intelligent furniture designer Julio Thomas with his range of product manufactured from cardboard tubes and many more…
Future Living - Showcasing leading design, technology and innovation, 100% Future Living will be the theme connecting each of the above four show sections.
International Pavilions - Groups of designers from France, Austria, Czech Republic, China, Chile, Argentina, Hungary, South Korea and Italy will be welcomed at the 100% Design international pavilion to display their designs and share their philosophies on a global platform.
Seminars - The Seminar Programme at 100% Design 2012, is presented as a distinctive and high profile event schedule within the show and the wider London Design Festival. The Programme is the show’s most ambitious to date, combining high-level, global content with the creative issues of today. 100% Design has partnered with leading designers, trend forecasters, brand strategists, architects, journalists and organisations, to deliver a diverse and exciting mix of sessions across each of the four days of the show.