Impressions from Belgrade Design Week 2011
As we write this, there a few sore heads being nursed here at Architonic HQ. We're just back from this year's Belgrade Design Week, where we were invited (if you'll allow us a touch of immodesty) to join a heavy-hitting line-up of speakers at the 'Future²' conference, which included the likes of Snøhetta, Zaha Hadid Architects, Stefan Diez, Arik Levy and Mike Meiré - all within a framework of second-to-none Serbian hospitality. BDW, the brainchild of London- and Moscow-based branding creative Jovan Jelovac, is undoubtedly one of the most passion-driven, inspirational and chaotic international design events going, where nothing starts on time, everything is subject to change at the last minute, and, most importantly, new creative partnerships and personal friendships are forged. We learned very quickly to forego any attempt to stick to the notion of a schedule and, instead, to go with the Belgradian flow.
Belgrade goes out: the highly sociable Serbian capital during Belgrade Design Week