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ISH Special 03.2011

Dear Readers,

The Frankfurt fair halls will shortly be opening their doors once again, this time for ISH, the world's leading trade fair the bathroom experience, building, energy and air-conditioning technologies, and renewable energies.

In this brief newsletter, we've brought together, in advance, some of the new products that are going to be shown at the fair.

What's more, the Architonic Guide ISH 2011 can be downloaded now and will soon be available as an iPhone app.

To help you kick back after a long day at the fair, we'd like to invite you on 15 and 16 March to the Architonic Disco at the Ernst e.V. Klub. Pick up your invitation at the Architonic Concept Space, located in Hall 3.1, Foyer 1 (on the way to Hall 4), of the fair.

Be inspired!

Your Architonic Team
Zurich | Milan | Berlin | Barcelona | Copenhagen | London | Miami

Architonic at ISH 2011

With its numerous, high-end manufacturers from all areas of the bathroom sector, as well as from the fields of air-conditioning, building and energy technology, ISH Frankfurt is an important date in the calendar for architects, interior architects and planners whose standards are high. This is why Architonic is going to be at the fair once again, with its stand and team.

Our constantly developing portal has, in the past few months, delivered yet another range of new services and handy tools for manufacturers, retailers, agents, architects and designers. You're warmly invited to our Concept Space in Hall 3.1, Foyer 01 (on the way to Hall 4), where we'll be able to explain these new developments to you in person.

Water, water everywhere: ISH Frankfurt 2011 preview

With ISH Frankfurt 2011 - the leading international trade fair for all things bathroom - about to open its doors, Architonic takes a look at just some of the new products that will be on show. We've kept it clean.

The bathroom. Arguably the most utilitarian room in the house. Most other spaces within the home may be defined by their primary function - the kitchen operating as a space for the preparation of food, the bedroom as one for sleeping - but this doesn't occlude the possibility, on a secondary level, of their use for other activities. How many times have you ended up socialising in the kitchen at parties? And we probably don't need to go into what goes on in the bedroom aside from sleeping.

Water, water everywhere: ISH Frankfurt 2011 preview

Novelties of this year's ISH in Frankfurt

Yet the bathroom's raison d'être as site within the domestic realm, and indeed that of the hotel, for performing one's ablutions and other lavatorial matters hasn't stopped a number of manufacturers from investing in a high level of design consideration and innovation that results in bathroom furnishings and fittings, which, exceeding their utility, form highly expressive objects with a strongly articulated aesthetic presence. Calling on the services of celebrated, internationally renowned product designers, a number of companies have in recent years produced collections that have upped the creative ante, placing the bathroom on a par with other spaces in terms of being an emphatically design-led environment. In a recent interview with Architonic, Ronan Bouroullec - one half of the respected French fraternal design duo the Bouroullec Brothers - told us how their studio had spent six years on their 'Axor Bouroullec' collection for German brand Axor. That's a lot of time in the bathroom.

With ISH Frankfurt - the number-one, international trade fair for 'the bathroom experience' (as the marketing blurb puts it) - about to open its doors to an eager public, we preview some of the leading players' new products. Each company, in their own way, has attempted to add more value to the design of the bathroom landscape, through products that heighten the sensory pleasure of the user, elevating the perfunctory need to wash oneself and, er, go to the toilet, to an altogether more memorable experience.

Read the full article

Architonic Guide ISH 2011

Your trusty guide to the world's leading trade fair for the bathroom experience, building, energy and air-conditioning technologies, and renewable energies

With approximately 2,400 exhibitors spread out over 250,000 square metres of trade-fair grounds, it can be hard to get an overview of the ISH fair. All the more important, therefore, to prepare accordingly. We'd like to make your visit as uncomplicated as possible with our tried-and-tested Architonic Guide, where we've compiled for you our selection of the best manufacturers - along with hall plans and stand numbers - in a handy format. As ever, the guide is available to pick up at the stands of exhibitors who feature in it, and is already available for you to download here.

Download the Architonic Guide ISH 2011 here

Your digital companion: Architonic Guide App ISH 2011 for your iPhone

Download the Architonic Guide App ISH 2011 here

Architonic Disco

Feiern Sie mit uns im Ernst e.V. bei frankundoliver

Following the brilliant success of the Cologne Architonic Disco, we're going to be opening the doors to another party venue for you - this time in Frankfurt during ISH. The Ernst e.V. Klub is located in basement of design gallery frankundoliver at Hohenstaufenstrasse 13-27. You're warmly invited to join us there from 9.00pm on 15 and 16 March. Pick up your invitation at the Architonic Concept Space, located in Hall 3.1, Foyer 1, of the fair. For a place on our guest list, you can register using our online form or, alternatively, via Facebook.

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ISH Special 03.2011