From foam to global design success
Softline was established as the furniture division of K. Balling-Engelsen a/s in 1979. The company was producing polyurethane foam for the Nordic furniture industry, and Softline was created to make functional furniture for the modern lifestyle, using the foam in new and innovative ways.
Building a brand
In 1980 Softline started working with designer Kurt Brandt. He created the Pax sofa that became a great sales success. The sofa could be transformed into a double bed in one movement – a groundbreaking combination of design and functionality that is now our trademark. With a curious and creative mind, Kurt Brandt had a unique ability to see new ways of using foam and explored the possibilities and potential of the material extensively. He created a whole series of trendsetting furniture in the 80s and 90s. Attractive, sculptural and timeless designs that placed Softline on the map of modern design furniture.
Time to export
As a natural next step, after the great success in Denmark, Softline entered the export markets – particularly Germany, Austria, Switzerland, France and the Benelux countries. Other markets in Europe, the Middle East and Asia quickly followed, and today Softline furniture is sold in more than 50 countries worldwide. The main channels are leading high-end design stores and our network of contract dealers for public environments.
Following the death of Kurt Brandt in 1997, Softline started working with a number of new designers. One of them was the young designer Flemming Busk, who was to become one half of busk+hertzog. The design duo has created a number of unique designs for Softline and has set the tone for the future along with designers like Karim Rashid, Hiromichi Konno, Thomas Müller, Nanna Ditzel and Stine Engelbrechtsen. Every year the newest designs are showcased at the leading international furniture fairs in Milan, Paris and ..