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For 28 years now, Santa & Cole has lived for industrial design, an art consisting of focussing on everyday objects in order to seek a better use experience, thereby leading us to reflect upon material culture.
Hence, we edit elements of domestic and urban furniture and lighting, plant elements (which are living matter) and books (which are likewise alive). A range that is only apparently disperse, converging upon a single concern: not to accumulate, but rather to select; not to enjoy quantity, but rather quality.
Santa & Cole is organized around four core themes: Strategy, Structure and Knowledge
Clearly, the only way to earn more (the end objective of any strategy that seeks to ensure survival) is to have asymmetric competitive advantages that are not easy to obtain. And, if these are exclusive, then so much the better. Today we are aware of this, since the only legal monopoly which is socially admitted is that of intellectual and industrial property (brands, designs and patents). So relevant are these so-called "intangible assets" that today it is far more worthwhile to be the owner of the knowledge than to be the (subcontracted) physical producer of the products or services based on this knowledge.
However, if protectable knowledge (in the sense of intellectual and industrial property) is the key to developing one strategy or another; if strategic exclusivity is focused increasingly more on holding - or not holding - certain "knowledge rights"; then it is also true that a company's human structure is decisive, since it is people who generate knowledge. And a structure that generates knowledge makes it possible to implement a strategy altogether different from one that does not generate it.
This explains why Santa & Cole defines itself as a knowledge industry. We do our utmost to generate, contract, protect and spread knowledge, expressed through physical products with fine design, the fondly remembered Gute Form of the ..


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