Run by stéphane arriubergé and massimiliano iorio, Domestic introduces collections of objects designed by designers, graphic artists and artists gathered around innovating and new concepts and themes. All these objects have the particularity of offering an area where the end user can intervene and be free in the creation process.

Already in 2003, Domestic launched its first Wall Drawings collection and with it, invented what is now called «wall stickers», a new standard in the world of design and interior decoration. A genuine alternative to wallpaper, Wall Drawings literally hands over to the end user who, invited to convert his interior into an area for expression, becomes the originator of his own decor. More recently, Domestic launched the Narcisse collection which removes the mirror from its setting and its customary codes. The Surface 01 and Surface 02 collections which suggest investing the surface of an archetypal object with graphics, the 1. 2. 3. Furniture collection which hands over to the user to give body to a functional object from a kit thought out by a designer.

The 2009 /10 catalogue introduces a number of new models of wall stickers in hitherto unseen formats with the Wall Drawings 25 x 25 and Adopt Me collections, enlarges the Narcisse collection with new mirrors and suggests rehabilitating and reintroducing scenic wallpaper with The New Domestic Landscapes collection, a type unfairly abandoned since the 1980’s. In one year, about 20 designers have joined Domestic.