From foam to global design success
Softline was established as the furniture division of K. Balling-Engelsen a/s in 1979. The company was producing polyurethane foam for the Nordic furniture industry, and Softline was created to make functional furniture for the modern lifestyle, using the foam in new and innovative ways.
Building a brand
In 1980 Softline started working with designer Kurt Brandt. He created the Pax sofa that became a great sales success. The sofa could be transformed into a double bed in one movement – a groundbreaking combination of design and functionality that is now our trademark. With a curious and creative mind, Kurt Brandt had a unique ability to see new ways of using foam and explored the possibilities and potential of the material extensively. He created a whole series of trendsetting furniture in the 80s and 90s. Attractive, sculptural and timeless designs that placed Softline on the map of modern design furniture.
Time to export
As a natural next step, after the great success in Denmark, Softline entered the export markets – particularly Germany, Austria, Switzerland, France and the Benelux countries. Other markets in Europe, the Middle East and Asia quickly followed, and today Softline furniture is sold in more than 50 countries worldwide. The main channels are leading high-end design stores and our network of contract dealers for public environments.
Following the death of Kurt Brandt in 1997, Softline started working with a number of new designers. One of them was the young designer Flemming Busk, who was to become one half of busk+hertzog. The design duo has created a number of unique designs for Softline and has set the tone for the future along with designers like Karim Rashid, Hiromichi Konno, Thomas Müller, Nanna Ditzel and Stine Engelbrechtsen. Every year the newest designs are showcased at the leading international furniture fairs in Milan, Paris and Cologne.
Behind the scenes
K. Balling-Engelsen a/s was taken over by the oil company Shell in 1981, which sold the company to a Finnish investment company in 2000. In August 2003 Softline was sold off via a successful management buyout, and Softline A/S was launched as an independent, privately owned enterprise under the direction of Finn H. Sørensen. With a strong vision to become the leading provider of innovative, functional and high-quality design furniture, the change in ownership revitalised sales to private homes and public environments.
Fame and fun
In addition to furnishing thousands of homes and public spaces around the world, Softline has been involved in many fun and prominent projects. busk+hertzog designed the Hello chair for the Danish Broadcasting Corporation as a present to Kylie Minogue. Today you can see the Hello chair at the Danish Museum of Art and Design in Copenhagen and at the National Gallery in Oslo. The Lotus sofa is a part of the fashionable interior in the popular movie “Sex and the City”. Grand Prix and Donut were presented as gifts to the Danish Crown Prince and Princess.
The future is bright
Today Softline has about 50 employees, we collaborate with more than 15 top designers and provide work for 100-120 people employed at our main suppliers producing components for Softline furniture. Our strong concept of unique, modern and functional design furniture is evolving every day. We continuously launch new creative design products, and the desire for innovation, which was our starting point at the foundation in 1979, is still our driving force. We are looking forward to continuing the positive development and expansion that we have experienced for the past 10 years – with Softline and with our partners.
Design, colours and functionality
Softline has come a long way since we started making furniture in 1979. We have become a global brand by creating innovative, functional and high-quality furniture, and our modern, colourful designs can be found all over the world. But one thing hasn’t changed: all our modern upholstered furniture is made in Denmark at our own factory.
We are proud to present the next generation of Softline furniture and our new design concepts and colours, created to meet the constantly changing needs of modern homes and public spaces worldwide.
We collaborate closely with leading international designers who all share the passion for quality and creativity that characterizes Softline. They give us their unique take on the current trends and the way we live now, which results in a collection that resonates with an urban audience and accommodates all aspects of modern lifestyles.
Explore the new collection and discover its outstanding quality, new and eco-friendly materials in inspiring colours, and innovative designs. Elegant, comfortable and functional designer furniture perfect for decorating homes and public spaces anywhere in the world.
Softline shall be a leading provider of innovative, functional and high-quality furniture for private homes and public spaces worldwide.
By using innovative constructions, new and eco-friendly materials and cooperating closely with internationally acclaimed designers, Softline creates a feeling of optimal value and quality and becomes the first choice when decorating homes and public spaces with functional designer furniture.
The Softline collection is developed in partnership with our international team of designers. We have a great tradition of collaborating with both young and established designers in order to meet our customers’ demand for functional, future-oriented solutions. As trends change and new needs emerge, our designers seek to create innovative and stylish furniture.
Softline furniture can be found in a number of prominent projects all over the world. The design and comfort of our multifunctional furniture is perfect for an elegant, creative and unique interior design where top quality is of the utmost importance. As our reference list shows, we provide furniture to exclusive hotels, luxury cruise ships, TV shows, movies and famous architectural landmarks. Softline is also popular for lounge areas in offices, schools, hotels and universities.
Fairs and events
Every year Softline can be found at the leading international furniture fairs in Milan, Paris and Cologne. Here we showcase the latest collections and present our design visions. We are also present at all kinds of events in the fashion industry providing furniture for fashion events, fairs and trend shows, as well as for events in museums, the entertainment industry and the art world.
Gruppo prodotti: Sedute Relax Tavoli Letti / Mobili per la camera da letto Mobili per bambini Conferenza / Riunione Aree informali Lounge / Aree d'attesa Ristorazione Tavoli da giardino Lounge da giardino Tavoli / Letti Accessori per abitazioni / uffici
Designer: Kurt Brandt Flemming Busk Matthias Demacker Elisabeth Ellefsen Stine Engelbrechtsen Kai Ertel Jose A. Esteban Format Matthias Furch Susanne Grønlund Stephan B. Hertzog Henrik Jahn Hiromichi Konno Philip Bro Ludvigsen Andreas Lund Javier Moreno Studio Thomas Müller Karim Rashid Tine Simon Michiel van der Kley Jörg Wulff Robert Zoller
Phone: +45-(0)54-16 06 80
Fax: +45-(0)54-16 06 81