GROHE

Company Headquarters
Grohe AG, Düsseldorf

At home in all the world’s bathrooms and kitchens
Premium quality products and design excellence make GROHE AG Europe’s largest and, at around 8 percent market share, a leading global manufacturer of sanitary fittings. Based on our goal of delivering the perfect water experience, GROHE’s product range incorporates aesthetically appealing designer faucets for bathrooms and kitchens, ingeniously safe thermostats, showers and shower systems that pamper the user, smart installation and flush systems along with attractive accessories. The company and its 5,000 employees in 130 countries around the world are committed to handle the precious resource of water responsibly every single day. Their work focuses at all times on developing innovative products, which genuinely add value to customers’ lives. The company manufactures its products at six locations – at its three German factories incorporating GROHE Centres of Excellence in Hemer, Porta Westfalica and Lahr, as well as at its three international sites in Portugal, Thailand and Canada. The Corporate Headquarters, the in-house Design Studio and the GROHE Store, the multifunctional showroom that imaginatively showcases GROHE’s brand world, are all based in Düsseldorf. GROHE promises unrivalled enjoyment of water at any time. Its ambitious product philosophy, which is based on the perfect balance of quality, technology and design, represents a guarantee that this pledge will be fulfilled. Only sustainable products that meet this requirement can embody the GROHE brand and are brought to market.

GROHE Quality
GROHE Quality is one of the three mainstays of GROHE’s product philosophy. GROHE products not only comply with but also far and away exceed mandatory standards. External certification, e.g. by the TÜV or the DVGW (German Technical and Scientific Association for Gas and Water), plus internal durability tests in the GROHE Lifetest Laboratory and rigorous testing of materials all aid quality assurance. These quality tests guarantee longevity, safety and comfort for an unrivalled water experience.

GROHE strategy
−−Global, innovative and efficient premium brand: differentiation through a unique combination of quality, design and technology
−−State-of-the-art product portfolio with an innovation rate of 25 percent every two years; developed by the in-house Design Team and R & D
−−GROHE Lean as an all-embracing management approach: structures, processes, culture

Sales revenues, profit, cash and staff
−−Sales revenues at EUR 826 million in 2009
−−80 percent of sales revenues generated outside Germany
−−High liquidity: EUR 240 million in cash as of June 30th, 2010
−−GROHE currently employs 5,000 people in 130 countries,2,300 thereof in Germany

Locations
GROHE AG‘s innovation, design and development resources are based in Germany which also remains the company‘s manufacturing base (3 plants)
−−Düsseldorf: Corporate Centre and Design Studio
−−Hemer: Innovation and metal competence centre; fully integrated manufacture of all metal products and components, competence centre for cartridge assembly, Technology Centre
−−Lahr: Innovation and plastics competence centre; manufacture of all plastic products and components
−−Porta Westfalica: Production of installation components, special fittings, flushing and sanitary systems as well as mechanical and electronic self-closing fittings

International
−−Portugal: Fully integrated manufacture of all metal products and components; large series production for the European market and the Middle East
−−Thailand: Fully integrated production and assembly plant, large series production for the world market
−−Canada: Assembly plant for late customisation /variant production

Products
−−Bathroom and kitchen fittings and showers
−−Automatic fittings for the commercial and public sectors
−−Installation and flushing systems

Number of employees: 5400 (total)
Foundation of the company: 1936
Success: Grohe AG is Europe’s largest and the world’s leading single-brand manufacturer and supplier of sanitary fittings, holding roughly eight percent of the world market. As a global brand for sanitary products and systems, GROHE is setting standards in quality, technology and design and its products deliver the perfect flow of water.
Publications: Reference Book
Awards: red dot design team of the year (article attached)
Fairs: 
ISH Frankfurt, 
World Architecture Forum (WAF) Barcelona, Salone internazionale del Mobile, Milan
imm Cologne
Sleep Event, London
KBIS, Shanghai