Materials Council: In the Scale of Carbon
As a measure of sustainability, buildings, materials and processes are commonly judged by their 'embodied carbon' - the amount of carbon dioxide (CO2) that is produced during their operation or manufacture. CO2 accounts for 76% of all greenhouse gas emissions making it the primary contributor towards climate change, but, by its nature, quantities of this colourless gas remain frustratingly intangible.
In the Scale of Carbon brings carbon dioxide emissions out of the abstract by physically representing the volume of various architectural materials that can be produced for one tonne of CO2 emissions. The larger the cube, the greater the volume of material that can be manufactured for the same quantity of CO2 emissions.
A concept devised by independent materials consultants Materials Council, using data verified by Dr Craig Jones, the leading authority on embodied carbon, and designed in collaboration with London-based Raw Architecture Workshop.
In the Scale of Carbon is debuting at Super Brands London, September 19 – 22.
The primary aim for RAW was to create a concept that communicated facts with immediate impact. Visual simplicity, sense of scale, a touch of theatre, and the production of an engaging spectacle were central to the concept.
A series of simply detailed cubes, manufactured from of a broad range of typical construction and finishing materials and fabricated to look like homogenous blocks, graduate from smallest to the largest - over two metres tall.
A large 'black box', almost club-like in it's feeling and appearance, is the setting for the installation. Each cube of material has unique size, colour, tone and textural qualities forming part of the overall composition.
Spectators can meander in and amongst the cubes allowing a greater appreciation of the scale of carbon, for both the participant and passer-by, whilst simultaneously creating a landmark and gathering place for people to come together, within the wider context of the exhibition.
About Materials Council
The London-based Materials Council are exhibition curators and independent materials consultants to the architecture and creative industries.
We are the specialists in the research, comparison and selection of materials for architectural applications. Materials Council caters to creatives and manufacturers by supporting the architectural design process and informing the communication, implementation and development of architectural materials and new technologies.
Materials Council was established in 2012 by Ian Hunter and Brad Turner, former materials researchers at Foster + Partners architects, and founding partner Architonic.