Architonic Special Newsletter

Materials Council

Dear Readers,

Here we go again.

The autumn fair season is upon us and what better place to start than London, host city of the 2012 Olympics. London is one of the world’s truly global creative hubs and it has a design festival to match – the aptly titled London Design Festival. In this special issue of your trusty Architonic Newsletter, we focus on the exciting launch of our affiliated company, Materials Council, at that unmissable LDF design destination Super Brands London.

Materials Council is the first truly independent materials library and consultancy to offer expert advise on the latest and most intelligent materials to architectural practices, individuals and projects. If you’re in London, you’ll definitely want to check out Materials Council’s inaugural exhibition at Super Brands, entitled Whiter than White, which examines the pursuit of ‘whiteness’ in the built environment.

And if that’s not tempting enough, you’ll find details of our Architonic Bar at Super Brands, which offers a killer combination of superb gin and tonics, top DJ sounds and good company on the evening of 20 September. Our good friends at Monkey 47 will be providing the delicious Black Forest gin for the perfect G&T, with top-class tonic water on offer from Thomas Henry. The bar itself has been kindly sponsored by Slide.

London’s calling!


Your Architonic Team

Zurich | Milan | Barcelona | Berlin | Cologne | Copenhagen | Stockholm | London

Materials Council Launches at the London Design Festival 2012

Architonic is proud to announce the launch of Materials Council – the new affiliated company in which it has a significant participation – at the London Design Festival, September 2012.

The forces behind Materials Council are its founders, Ian Hunter and Brad Turner, former materials researchers at the renowned international architectural practice Foster + Partners, together with Architonic as founding partner. As a result, Materials Council combines the skills of design, materials applications and sustainability in architecture with expertise in digital technology in the fields of the internet, databases and mobile applications.

Photo: Materials Council

Sustainability, the right choice of materials, and design and execution that work in the most intelligent way possible with a material's properties – all of these play a crucial role in architecture today. These accelerating trends are driven increasingly by responsible private, commercial and public clients in the form of building projects, together with regulations and standards now in force in many countries. What clients expect from their architects and planners, as well as from industry, is growing accordingly. It is no longer enough to simply select a material or a product. The selection criteria have to be justified and documented.

Materials Council's Launch Partner: Super Brands London 2012

Leading international design brands hit the UK capital

Super Brands London – that literally titled London Design Week exhibition of some of the world’s leading furniture, lighting and interiors brands – is opening its doors once again, this time as partner show to that now unmissable fixture of the LDF calendar, Tent.

Running from 20 to 23 September and occupying 2,500 square metres of the iconic Old Truman Brewery off London’s buzzing Brick Lane, Super Brands is set to attract an audience of over 20,000 architects, agents, interior designers, high-calibre specifiers, retail buyers and journalists.

Amateur Masters series of chairs by Jerszy Seymour for Ngispen at Super Brands London

The show offers visitors the rare opportunity outside of the Milan Furniture Fair to see a compelling edit of the best international design brands. As a proud launch partner of Materials Council, Architonic strongly recommends a visit.

Setting out their stalls (or should that be pitching their tents?) at Super Brands London are, among other leading manufacturers and labels: Allermuir, Erba Italia, Freshwest, Front London, Ginger & Jagger, Ivanka, Jacuzzi, Källemo, Karboxx, Kubikoff, Ligne Roset, Limted Edition, Lowinfo, Mal, Mosa, Munna, Ngispen, Prooff, Republic of Fritz Hansen, RS Barcelona, Sé, Surface View, Van Rossum and Zuzunaga with Teixidors.

Eiffel Stools by RS Barcelona at Super Brands London

If this weren’t enough reason to hot-foot it down Brick Lane, Materials Council – the Architonic affiliated company – will be launching at Super Brands and marking the event with its inaugural materials exhibition, Whiter than White.

Super Talks at Super Brands London

Intelligent design chit-chat

Accompanying the four-day Super Brands London show is the not-to- be-missed series of fascinating and entertaining design talks called (yes, you’ve guessed it) Super Talks.

Highlights include the founders of Architonic’s new partner company Materials Council, materials specialists Ian Hunter and Brad Turner, discussing their ‘Whiter than White’ exhibition at Super Brands, plus Architonic’s Architecture & Design Editor, Simon Keane-Cowell, in conversation with the co-founder of luxury furniture brand Sé, Pavlo Schtakleff.

Just so you know we’re not biased, here’s the rest of the programme. (It’s really rather good.)

Thursday 20 September

11.00 – 13.30: Trend Trail Talks by Mix (Global Color ResearchTM)

* 11:00: The evolution of the colour green. Speaker: Hannah Malein

* 12:00: Panel Discussion. Speakers: Laura Perryman; plus the companies & artists taking part in the Trend Trail

* 12:45 & 14:30: Trend Trail Tour. Guides: Sally Davies & Hannah Malein, colour consultants

13:45 – 15:45: Made to Order: Systems around service. Speakers: Mary Rose Cook, UsCreates; Emma Gasson, Thinkpublic; and Nick Marsh, Sidekick Studios

16:00 – 17:00: The Concept Lounge: Playing with Tradition with NgispeN. Speakers: Richard Hutten, Art Director; Charly Jongejans - NgispeN

18:00 – 19:00: Whiter than White, an introduction to Materials Council. Speakers: Ian Hunter & Brad Turner


Friday, 21 September

11:00 – 13:30: Trend Trail Talks by Mix (Global Color ResearchTM)

* 11:00: 30 mins with Pantone. Speaker: Laurie Pressman, Vice President, USA

* 11:30: 30 mins with Cutting Technologies. Speaker: Jane Robinson, Director

* 12:00: The evolution of the colour green. Speaker: Hannah Malein

* 12:45 & 14:30: Trend Trail Tour. Guides: Sally Davies & Hannah Malein, colour consultants

13:45 – 15:45: Made to Order: Negotiating the City Experience. Speakers: Will Alsop, ALL Design; Ed Gillespie, Futerra Sustainability Communications; Professor Lorraine Gamman, DACRC; and Esther Everett (London Legacy Development Corporation)

16:00 – 17:00: The Concept Lounge: Inspired by nature's design – Ginger & Jagger. Speaker: Paula Sousa, CEO, Ginger & Jagger

17:00 – 18:00: The Concept Lounge: Beyond a Concept – The Brand Story of Sé. Speaker: Pavlo Schtakleff, founder, Sé, in conversation with Architonic


Saturday, 22 September

11:00 – 13:30: Trend Trail Talks by Mix (Global Color ResearchTM)

* 11:00 – 30 mins with Rafel Oliva

* 11:30 – 30 mins with Artwood. Speaker: Sid Azzoo, Managing Director

* 12:00 – The evolution of the colour green. Speaker: Hannah Malein

* 12:45 & 14:30 – Trend Trail Tour. Guides: Sally Davies & Hannah Malein, colour consultants

13:45 –15:45: Made to Order: Revealing product narratives Speakers: James Pitt, Ellen MacArthur Foundation; Jurgen Bey, Studio Makkink&Bey; and designer Bahbak Hashemi-Nezhad


Sunday, 23 September

11:00 – 13:30: Trend Trail Talks by Mix (Global Color ResearchTM)

* 11:30: 30 mins with Daniel Heath

* 12:00: The evolution of the colour green. Speaker: Hannah Malein. * 12:45 & 13:30: Trend Trail Tour. Guides: Sally Davies & Hannah Malein, colour consultants. (Special tour for students who want to learn more about trends.)

13:45 – 15:45: Made to Order: Architecture and its public Speakers: Jason Flanagan, BFLS; John McRae, ORMS architecture design; and Dimitris Karampatakis, K-studio.

16:00 – 17:00: The Concept Lounge: The Deadgood Story Speaker: Dan Ziglam, Director, Deadgood

Architonic Bar at Super Brands London: Thursday 20 September

Anyone who knows Architonic knows we like to throw a party.

But it wouldn’t be a party without you. So why don't you send us a reply to this email, telling us why you'd like to be sent one of the few remaining invitations to join us in celebrating the launch of Materials Council at Super Brands London?

Our good friends at Monkey 47 will be providing the delicious Black Forest gin for the perfect G&T, with top-class tonic water on offer from Thomas Henry. The bar itself has been kindly sponsored by Slide.

As ever, sounds will be provided by our cool DJ chums, Josh Caffe and Jonjo Jury. (You’ll have to ask them yourself if they take requests.)

So come along and let your hair down after a hard day’s work at the London Design Festival. Bring a business card or two. You never know who you might meet.

The Architonic Bar will be located next to the Materials Council’s Whiter than White exhibition, which we strongly recommend you check out. (Not that we’re biased on anything.) To make entry a bit more convenient for you, there’ll be a separate Architonic entrance to the left of the main one to Super Brands and Tent London.

So, what are you drinking?


Architonic Bar

Thursday 20 September 20.00 – 23.00
Super Brands London
Old Truman Brewery
27 Hanbury Street
London E1 6QR