Established in 1987, the Kamal Osman Jamjoom Group in Dschidda, Saudi-Arabia has become a major independent brand organisation. Today the Group operates almost 500 stores in the Arab world, employing more than 2,500 professionals from over 50 nations. The Group is growing rapidly as it continues to explore new markets and expand its presence.

Nayomi, launched by the KOJ Group in 1992, is the leading lingerie and nightwear retailer in the Middle East and is known for its feminine products that offer international designs with an Oriental twist. It offers a wide choice of styles and designs that cater to every wish. Nayomi, which means “soft and delicate“ in Arabic, is present in over 130 stores across the six GCC states.

Shopping in the newly-designed Nayomi Princess store is a woman’s delight. The redesigned store concept of course includes natural fabrics which give the store a softer, more feminine feel. A more spacious, airy shopping environment has also been created. Subtle colours, geometric shapes and fancy ornaments provide a sharp contrast to the white walls and black floors, orchestrating harmonious interplay with the fashion display.

The Visplay System Xero 4 used in the back walls and in pillars on mid-floor units can be flexibly adapted to the wide range of items. The profile is only visible as a discreet, vertical shadow groove and thus also reflects the brand’s high-quality design expectations. The first store to use this new design concept opened in the Fujaira City Centre in June 2012 and will be followed by many others.

Nayomi Princess

Kinnersley Kent Design, Dubai