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"The concept is one of irony and discovery.
The self skinning foam process of GUFRAM is pure theatre from a single material and process.
My ‘SOFTCRETE’ SOFA SYSTEM has been inspired by the work of Minimalist architecture , notably the concrete sculptural elegance of Tadao Ando, its where the organic and the linear converge in a discreet way.
It is a legitimate association of technology material and form, self organizing and restrained, achieving a formal statement but with a tactile human warmth."
Ross Lovegrove, London