Both terms, Criticism and Self-Criticism establish the primary Wallia philosophy. Criticism appears in our vocabulary as a tool for alternatives. Criticism with proposals should therefore demonstrate that another reality is possible.

The Wallia philosophy attempts to put persons into focus. Behind Wallia there are persons who propose for persons and in order to achieve the desired results, a direct channel of communication must be created between persons. Thus, it is important to emphasize that the success of our philosophy will be measured, not by economic profit, but rather, by the aesthetic pleasure experienced by persons on contemplating the finished product. All Wallia's products are handcrafted, have a limited, numbered edition and are customizable.

Handcrafted
The elaboration of our products requires the combined use of new technologies and traditional manual processes. The construction of the wallscape, starting from the manipulation of the necessary raw materials to its components, finished and ready for its assembly, is in itself totally hand-crafted giving each component its unique character … an identity.

Limited and Numbered Edition
These factors are determined by the need to relate each product to the moment of its elaboration. Wallscape is the material outcome of a process of investigation that can vary at any given moment and therefore can be made adaptable to the needs, tastes and sensibility of persons.

Customizable
Our research aims at being an open system in which the client can decide on the final outcome, based on their own sensitivity, of each wallscape. By doing so, the finished product will reflect his individuality, thus generating an exclusive masterpiece result.