The strength of a project is written in its DNA
Adele Cassina is a storied name in the world of design. Her father, Cesare Cassina, was the leader of a group of enlightened entrepreneurs who ignited the Italian miracle of designer furniture in Brianza’s fertile production district. A remarkable story that got underway in the workshops of post WWII Italy and today brings thousands of visitors to Milan’s Salone del Mobile.
Adele Cassina has recently started her own company: Adele-C. Her brand sets out to create products that transcend trends and are ambassadors of discreet elegance.
The young upstart is born, to quote an old saying, “with a silver spoon in its mouth.” Helming the company will be Adele herself who, as well as having a strong character and rich emotional intelligence, has witnessed the history of Italian design unfold from inside the walls of her childhood house.
Blessed with passion and earned-over-time competence for creating quality, Adele Cassina has poured her family heritage of experimentation and creativity into this collection. The collection is divided in two different segments that are sides of the same coin but have distinctive identities.
The Design Collection includes the works of professional designers on products (sofas, armchairs, bookcases, furniture accessories) that are present in everyday life.
The Sign Collection includes works by contemporary artists devoted to developing the expressive potential of materials and objects in limited edition pieces.
Together, the collections form a comprehensive range of products that work in concert with one another under Adele Cassina’s savvy direction.
They say the best entrepreneurs are the ones that surround themselves with the best people. Adele Cassina has assembled a team of top flight professionals that are contributing to giving the company a well-defined course. Michael Loos, an American art director and creative ..