Roda was founded in 1990 as a company specialising in the production of top quality outdoor furniture. The company’s success was assured thanks to its passion and experience, combined with the acute intuition of its founder, Roberto Pompa, one of the first Italians to work on the new Interior Garden concept: an interior garden that does away with the increasingly transient boundary between indoors and out.
Roda really established itself in Italy and Europe from 1990 to 2000, specialising in teak furniture production distinguished by its quality and excellent design. It is also the Italian distributor for a number of companies in the outdoor furniture sector, such as Dedon- that still distributes with Tribù and Tuuci.
The first turnaround came in 2000: Roda decided to target the public directly with a major advertising campaign, as well as focusing on the trade in its specific sector and indoor furniture retail outlets, which are demonstrating an increasing appreciation of its collections.
Since then, its turnover has grown considerably.
During this period, in 2004, Roda was the first manufacturer in this sector to design furniture that could be used both indoors and outdoors.
In 2005 the choice to consult to one of the maximum interpreters of the Italian design in the world, Rodolfo Dordoni, commissioning him the project to realise furniture that could be totally inserted in the cultural dictates of the design for indoor, using materials for outdoor. Dordoni developed Net-work, a collection that expresses this concept and this new way of life perfectly. Thanks to this collection Roda get the paternity of a new sector: the IN and OUT. Roda began to make a name for itself as a trend setter, interpreting the outdoors, with its connotations of relaxation, emotion, informality and elegance, as contiguous with the indoors and vice versa.
In 2007, Roda presented its catalogue, which clearly demonstrated its innovative ..