Droog started in 1993 as a statement on design, a no-nonsense, down to earth design mentality. Our unique way of thinking has defined us as a conceptual design company over the last 16 years, and has played a role in defining Dutch design internationally. Droog values what it means to be human, including subjectivity, notions of beauty and meaning, and desire for high quality experiences at the core of what we do. Droog stands for a luxury of content and experience that change perspective on daily life—whether it is authenticity, humour, slowness, engagement, or nature, the abundance of what is scarce is true luxury.
Co-founded and directed by art historian and critic, Renny Ramakers, Droog has worked with renowned designers such as Jurgen Bey, Tejo Remy, Marcel Wanders, Martí Guixé, NEXT architects, Arnout Visser, Tjep, Joris Laarman and Richard Hutten, producing products, projects, exhibitions and events that have been extensively published and collected by museums all over the world. Amsterdam is home to our flagship store and office, where we operate the Creative agency, the Lab and the Factory & outlet. We also have a store in New York and in Tokyo, and distribution throughout the world.