Telling Driade's history means retracing the many stories that from the very beginning have developed around the brand. The most recent step in terms of the ongoing development of the company is its acquisition by ItalianCreationGroup, an industrial holding involved in acquiring and accelerating the growth of small-medium enterprises whose brands represent the excellence and essence of Italian creativity. The Group focuses on offering managerial support to Italian businesses that have stood out for their uniqueness, excellence and manufacturing quality, with the aim of maintaining them over time and of creating more opportunities for development in the global market. Brand concept will evolve through a strategic vision focusing on stressing Driade excellence and on intensifying its presence not just domestically, but also and especially abroad.
Giovanni Perissinotto and Stefano Core, founders of ItalianCreationGroup, take on respectively the roles of President and CEO of Driade, channeling into the company their experience and executive know-how acquired in leading international business settings. Fabio Genovese joined Driade after them, bringing 25 years of experience in important partnerships in the field of investment banking.
Established in 1968 thanks to the joint efforts of a founding group formed by Enrico Astori, Adelaide Acerbi and Antonia Astori, Driade asserts itself for the quality of its creative offer and an industrial policy heavily geared towards innovation, a synergy of three core designer elements: project planning, execution and advertising.
It is the story of a household legacy, in which the roles of its members soon branch out and each develop: Enrico Astori, the director behind the scenes; Antonia Astori, the designer, Adelaide Acerbi, in charge of the brand's coordinated image and communication. It’s an aesthetic laboratory that develops a deep research on the theme of the total living: ..