SUPERDESIGN SHOW: WHAT’S NEW?
Texto por Superstudio
Milan, Italia
31.03.15
Superstudio Group celebrates 15 years as the leader of international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design”. This year’s edition will further have special focus on trends in interior design fabrics with the project SUPERTEXTILE. By Gisella Borioli
The lesson of the great masters of the Post-modern and of Radical design, from Ettore Sottsass to Andrea Branzi and Alessandro Mendini, who opened the floodgates of fantasy in the seventies, has become the watchword of contemporary design, which is able to combine tradition with eclecticism, the past with the future, experimentation with quality.
After opening its doors to the events of the Fuori Salone in 2001 with Design Connection, and after totally revolutionizing the concept of the exhibition with the sophisticated formula of the Temporary Museum in 2009, for 2015, the year of the Expo, Superstudio is coming up with new responses to market trends, to the changes in the world of design, to the broadening of horizons and to the army of creatives 2.0, with the new name and new format of the SuperDesign Show.
LG Hausys and Marcel Wanders, The Rational and Emotional Worlds
In what way does SuperDesign Show differ from events of previous years? It is a grand container that tackles today’s realities from a renewed perspective. On the one hand it retains the fascination of the Temporary Museum, entrusting a number of international brands with the task of exploring the last frontiers of creativity and presenting them in gripping displays that enchant and surprise the visitor in a spectacle of the senses. On the other it is increasingly open to research, to talent scouting, to the selection of creative forces willing to try out innovative solutions to improve our lives. And in addition it is proposing thematic exhibitions that offer a cross-section of complementary worlds, some of them still not fully explored and developed, like furnishing fabrics or settings for children.
Art, as always, is intertwined with design at Superstudio: this year it is present with a selection of one-off pieces of art-design for our homes and installations that can be “used” by going inside them or sitting on them. A great theme and an invitation: OPEN YOUR MIND!
Schiena Library designed by Pietro Travaglini; photo: Giovanni Gastel
Focus on: SUPERTEXTILE, trends in interior design fabrics
Not enough importance has been attached, so far, to interior design fabrics that, thanks also to fashion now rediscovering colours and patterns, are regaining a starring role. For the first time, SuperDesign opens up to this sector, understanding its innovative strength and its ability to create value and beauty. Terse ranges of some interesting news are collected in a dedicated area, where each maisonette represents a trend. "Luxury" trend for Fischbacher's sophisticated textures; "technology" trend for SoFarSoNear's textile surfaces interweaving copper and see-through panels including Acrylic Couture's fabric; "berber" trend for Arte-fatto's tapestries hand-woven by African women, "contemporary-ethnic" trend for Edelgrund's modern kilims, "fusion" trend for Lisa Corti's spicy colours and sunny patterns, "fashion" trend for Manuel Canova's fabrics.
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