Nora Schmidt

Autor

Nora Schmidt
Berlin   Alemania

A Concept called Fair


100% London 2009
 

A Concept called Fair
100% Design London

100%Design London has never been a trade fair in the classical sense. Rather than being a business marketplace for dealers, the concise exhibition of interiors has positioned itself as a rich source of inspiration for architects and interior designers. Besides the harsh situation on the market, this is another possible reason for the absence of some well-known British manufacturers, for which powerful brand presentation is more important. Despite all this, 100%Design stuck to its holistic approach and once again presented a convincing preselection of premium manufacturers.
A Concept called Fair
'Hush' chair by naughtone
to the naughtone collection to the naughtone collection

A Concept called Fair
'Spin lamp' by Tomoko Azumi for Mark
to the Mark collection to the Mark collection

A Concept called Fair
Textiles by Angharad McLaren at 100%Futures
to the Angharad McLaren website to the Angharad McLaren website

A Concept called Fair
'Zeffirelli Chair' by Ochre

A Concept called Fair
'Timber' chair by deadgood at the 100%Design

Tom Dixon exhibited at his new studio at the beautiful Portobello Dock in North London. In the same complex an empty office building and a neoclassicist mansion were provided for further manufacturers and young designers.
A Concept called Fair
Portobello Dock

A Concept called Fair
'Offcut' stool by Tom Dixon
to the Tom Dixon collection to the Tom Dixon collection

A Concept called Fair
Traditionally crafted furniture by Simon Hasan at the Portobello Dock
to the Simon Hasan website to the Simon Hasan website

A Concept called Fair
'Trift' by Judith Seng at the Portobello Dock
to the Judith Seng website to the Judith Seng website

Established & Sons who had also decided to not attend at Earls Court, presented themselves at their new premises instead. Their showroom and studio look absolutely unimpressive from the outside, but turn out to be really imposing once you have entered the building.
A Concept called Fair
New Showroom of Established & Sons
to the Established & Sons collection to the Established & Sons collection

A Concept called Fair
Also Modus exhibited in the city center, a high back rest version of the 'Cocoon' armchair
to the Modus collection to the Modus collection

A Concept called Fair
'Nest' by Autoban
to the Autoban collection to the Autoban collection

A Concept called Fair
'Tou' Chair by De La Espada, presented at a showroom in Shoreditch

The independent exhibitions many manufacturers decided to have – and this is not only a London Phenomenon – are certainly more appealing than a fair booth and, considering the economic situation, it is easily understood that the companies want to cut down on expensive fair presences. From the visitors' view though, among them many dealers, architects and press, who have travelled specifically to attend the happening, decentralisation is a huge handicap because you have spend a huge amount of your time in taxis and public transport. Therewith the principal of a fair, namely to bring together the most important players of a branch at one site, sadly lapses.
A Concept called Fair
Table lamp by Hallgeir Homstvedt at 'Norwegian Prototypes'
to the Hallgeir Homstvedt website to the Hallgeir Homstvedt website

As usual, many young designers exhibited at hired salesrooms around busy Brick Lane, or centralised at the Trueman Brewery as a part of Tent. The exhibition 'Norwegian Prototypes' by a bunch of young Norwegian designers, was a true highlight.
A Concept called Fair
'Keel' stool by Oscar Narud at 'Norwegian Prototypes'
to the Oscar Narud website to the Oscar Narud website

A Concept called Fair
'Bench' by StokkeAustad at 'Norwegian Prototypes'
to the StokkeAustad website to the StokkeAustad website