ANGLEPOISE®, AN ICONIC BRITISH BRAND
Invented by a car designer
One of Britain’s most iconic and instantly identifiable products, the Anglepoise® lamp started out its life as a remarkably complex engineering concept, created in 1932 by George Carwardine (1887-1948), an automotive engineer who developed vehicle suspension systems.
It’s all about the springs
Carwardine had developed a formula for a new type of spring that would remain perfectly in position after being moved. The tensile quality of the spring allowed an accuracy and delicacy of movement that was to set Anglepoise® apart from previous desk lamp designs.
A structure that mimics human flexion
Carwardine discovered that pivoting arms, supported by a sequence of the new springs, would mimic the constant tension principle of human limbs, able to be repositioned with the lightest touch, yet remaining perfectly in place once released. Through his experimentation Carwardine had chanced upon the means to create an articulated task lamp that could combine ultimate flexibility with perfect stability.
Licensed to a spring maker
Naturally Carwardine turned to world-class spring makers, Herbert Terry and Sons, to manufacture his design. Terry’s was one of the few companies able to produce springs of such complexity and had already extended their business to manufacture products that used the springs they made. In 1932, a patent was acquired. Equipoise, the chosen name for the product, was rejected by the Trade Marks Registry as it was a word in common parlance so the name Anglepoise® was registered and, under licence to Terry’s, the first Anglepoise® lamp, the 1209, was launched.
Reworked for a domestic market
This four-spring Anglepoise was deemed too industrial for a domestic market so, in 1935, Carwardine, together with the designers at Terry’s, developed a three-spring version. The design, known as the Anglepoise® ..